The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Insta, LinkedIn, Facebook, etc.)
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Requirements
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google AdWords and email campaigns, and SEO/SEM
Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends, etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Qualifications
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Experience with business to customer social media and content generation
Strong creative and analytical skills
Full time