Content Writer

The ideal candidate should possess a passion for writing and an innovative ability to strategically plan, develop, and create compelling content across various marketing platforms and materials to engage target audiences and drive business objectives effectively.

Responsibilities

Develop creative and strategic content plans to assist marketing campaigns

Create copy for various marketing collaterals and channels

Conduct thorough research and stay updated on industry trends, customer preferences and competitor strategies for content

Collaborate with cross-functional teams

Optimize content using SEO best practices

Ensure brand communication guidelines are designed and met based on the target audience.

Qualifications

Bachelor's degree in English literature/Mass Communication/Journalism or equivalent experience

Experience in full life cycle project management

Proficiency in major digital and print platforms