Job Title: Assistant Brand Manager
Job Type: Permanent, Full-time
Function: Marketing
Business: Godrej Consumer Products Limited
Location: Mumbai, Maharashtra, India
About Godrej Industries Limited and Associate Companies (GILAC)
GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
About the role
This incumbent would bear the end-to-end responsibility of a part of the brand’s portfolio and would also lead the innovation pipeline for the brand. Coordinate with multiple internal and external stakeholders to launch new products. Expected to develop consumer insight driven marketing strategies, which lead to superior integrated marketing plans.
ROLE SPECIFICATIONS
Develop, execute and monitor business plan for new product development.
Liaison with cross functional teams to manage the innovation funnel
Initiate research for concept testing, post launch and product efficacy dipsticks for insight mining to develop specific initiatives
Develop market strategies to gain share/ develop category and achieve top and bottom line targets for the brand
Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile & Print
Monitor and execute on ground activations that forms vital part of category development
Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop specific initiatives
Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy, if required
Works with agency partners to ensure business/ consumer understanding are inputted in a timely manner and effective manner
Who are we looking for?
Education & Experience:
MBA with 2-3 years of experience across in New Product development and an experience of launching at least two NPDs in the market and has worked on them from the research / concept stage
Skills:
Execution excellence
Manage projects seamlessly which are dependent on cross functions delivery through collaboration
Innovation mind set and agile thinking to leverage on the new age technologies
Result oriented with strong analytical mind-set
What’s in it for you?
Be an equal parent
Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return
Paternity support, including paid leave
New mothers can bring a caregiver and children under a year old, on work travel
Adoption support; gender neutral and based on the primary caregiver, with paid leave options
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Gender transition support
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Uncapped sick leave
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Performance-based earning opportunities
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
We look forward to meeting you.