Senior PR & Brand Manager

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

We are seeking a Senior PR and Brand Marketing Manager to lead our public relations strategies and brand partnership efforts. The successful candidate will be responsible for crafting high-impact PR campaigns that align with our marketing objectives, enhancing our brand visibility among target media outlets and audiences, and fostering strategic brand collaborations.

Responsibilities and Duties:

Develop and execute comprehensive PR strategies to enhance Azazie's visibility and reputation across key media outlets, including print, digital, and broadcast.

Organize and manage PR events that effectively showcase Azazie’s products and attract media coverage.

Maintain and expand relationships with media contacts, ensuring regular engagement and follow-up to secure and amplify coverage.

Initiate and manage brand partnerships, including licensing and collaborative marketing efforts, with aligned brands to expand market reach and consumer engagement.

Serve as the primary liaison between Azazie and partner brands, ensuring seamless communication and collaboration.

Compile and analyze PR and partnership metrics to produce detailed reports that measure the effectiveness of PR campaigns and brand collaborations.

Travel 2-3x a year for PR/editorial events

Qualifications:

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

At least 5+ years of similar experience in the fashion/apparel industry

Strong existing media contacts within the fashion and lifestyle sectors.

Proven track record of successful PR campaign management and event planning.

Experience in forming and maintaining brand partnerships.

Excellent communication, negotiation, and interpersonal skills.

Strong analytical skills with a proficiency in measuring and interpreting PR success.

Benefits:

100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period

Paid vacation days and sick leave

Paid Holidays + Floating Holidays

401k

Parking/Commuter reimbursement

Free snacks and drinks in office

Employee discount

Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.