SVP of Media

A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.

This Jobot Job is hosted by: Julie Massey

Salary: $140,000 - $190,000 per year

A bit about us:

A top notch Marketing & Advertising agency is looking to add a SVP of Media to play a key role on their media activation team with ever growing clientele.

Why join us?

Excellent benefits package

Amazing company culture and environment!

Lot of growth potential

Job Details

***This is an onsite/hybrid role in Nashville, TN***

Lead a growing media activation team, negotiating, activating and optimizing brand performance across

all channels:

Traditional: Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,

OOH, Print, Direct Mail

Digital: programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid

search, paid social

Recruit, mentor and train channel activation associate directors, managers and specialists who

negotiate/activate performance-oriented campaigns efficiently and flawlessly.

Collaborate with Performance Analytics director (or third party resources) to ensure accurate and

consistent monitoring, optimization and reporting of campaign performance at varying cadences (daily,

weekly, monthly, post-campaign, etc.)

Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and

measurement strategies aligned to channel and marketing objectives.

Serve as an agency subject matter expert and thought leader on best practices for channel activation

and performance optimization.

Responsible for overseeing finances associated with channel activation – including vendor contract and

insertion order management; negotiation, execution and confirmation of buy; reconciliation of vendor

invoices; and Channel Activation team’s role in the preparation of client billing.

Able to operationalize improved processes and procedures, new technologies, models, data tools, and

capabilities as necessary to maintain a modern and forward-looking activation team.

Experience Required:

10+ years progressive experience in media buying and activation in an agency environment, inclusive of

traditional and digital media channels.

Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented

teams. A passion for mentoring and developing employees.

A background in activating brand and performance-oriented campaigns across both traditional and

digital channels.

Experience overseeing investment budgets exceeding $100M.

Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment

properties (i.e., media, content integrations, sponsorships, partnerships).

Familiarity and experience with major traditional and digital activation data and technology:

o Nielsen Video/Audio

o Comscore Digital

o Media Ocean OX/Prisma Digital

o Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)

o Search buying platforms (Google, Bing) and bid management tools (we use SA360)

o Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)

o Google Tag Manager

o Google Analytics and/or Adobe Analytics

PREFERRED: Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)