Senior Executive - Ad Sales

This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Hindi Movies, English, Info FCT. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Key Responsibilities:

Strategic / Policy related KRAs

Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization

Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.

Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

Create, negotiate and close deals that maximize price/market share and deliver on the client s and agency s marketing objectives and expectations.

Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns

Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.

Business development to identify new clients

Financial Accountability / Commercial Impact

Accurate monthly revenue projections

Meet or exceed monthly/quarterly/annual quotas

Achievement of CPRP benchmarks and high market share

Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions

Continuously strive to identify opportunities to maximise revenue opportunities

Performance Measures:

Monthly / Quarterly / Annual Revenue

Price / yield

Client Count (Effective coverage)

Accuracy of projections and productivity

Qualifications :

Minimum Qualification: MBA

Total of about 2-5 years of sales experience

Personal Attributes:

Business acumen

Networking and relationship building

Collaboration

Learning agility

Analytical thinking

Result orientation

Full time