Head of Digital Marketing

Join us as a Digital Marketing Manager at PASL Ventures to lead our products' digital presence.

Craft and execute innovative strategies across diverse online platforms to captivate our audience.Roles and responsibilities:

Manage digital marketing for PRODUCT services on various online platforms to maximize outreach and engagement.

Develop and run online campaigns to boost brand visibility, engagement, and sales growth.

Handle marketing, communication, brand values, and digital efforts across all channels and platforms.

Passionate about using data to drive business success through effective online marketing strategies.

Continuously innovate advertising channels to establish a competitive edge through differentiation in the market.

Looking for people adept at using digital marketing creatively to acquire customers, especially for start-ups.

Develop a comprehensive strategy for launching new products across various marketing channels.

Monitor campaign performance, allocating marketing budgets based on results to optimize effectiveness and ROI.

Establish the direction and plan for our paid media strategy, covering social, digital, analog, and retail channels.

Drive the development of our brand's social media presence by creating and executing our strategy aligned with marketing goals.

Collaborate closely with the team to ensure the effective execution of our social media strategy and content.

Devise a plan to gain media coverage, boost brand recognition, create excitement for launches, and amplify brand presence.

Requirements:

Seeking candidates with 2–5 years of digital marketing experience in a fast-growing start-up.

Experience in new product launches.

Experience in influencer marketing is an advantage.

Experienced in digital marketing, particularly in fast-growing FMCG, consumer goods, and other sectors.

Proven track record in overseeing SEO/SEM, data analytics, email/WhatsApp, social media, and display advertising campaigns.

Excited about creating innovative marketing strategies that address both customer needs and business challenges.

Creative and experienced in targeting audiences, creating engaging digital campaigns that inform and motivate.

Need to stay with current online marketing trends.

Excellent communication, writing skills with problem-solving, and adaptability to uncertain situations are essential.

Attributes include attention to detail, accuracy, resourcefulness, and analytical skills.

Practical skills in overseeing social media platforms like Facebook, YouTube, Instagram, and e-commerce with advertising platforms.

Full time