Social media & Digital Marketing Intern

Job Title: Social Media and Digital Marketing Intern

Company: upGrad Learning Center

Location: Pune, India (On-site)

About upGrad Learning Center,Pune:

upGrad Learning Center is a leading educational institution committed to providing high-quality courses and learning experiences to empower individuals to reach their full potential. With a focus on innovation and industry-relevant curriculum, upGrad aims to revolutionize the way people learn and excel in their careers.

Job Description:

upGrad Learning Center is seeking a dynamic and enthusiastic Social Media and Digital Marketing Intern to join our team in Pune. As an intern, you will have the opportunity to gain hands-on experience in crafting and executing digital marketing strategies to enhance our brand presence and drive engagement across various social media platforms.

Key Responsibilities:

Assist in the development and implementation of social media marketing strategies to increase brand awareness and engagement.

Create and curate engaging content for social media platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Monitor social media channels for trends, news, and competitor activity, and provide insights and recommendations for optimization.

Collaborate with the content team to ensure consistent messaging and branding across all digital channels.

Assist in managing social media advertising campaigns and optimizing performance based on key metrics.

Conduct research on industry trends and best practices to identify opportunities for growth and innovation.

Support the digital marketing team in various projects and initiatives as needed.

Requirements:

Pursuing or recently completed a degree in Marketing, Communications, or related field.

Strong understanding of social media platforms and their respective best practices.

Excellent written and verbal communication skills.

Creative mindset with a passion for storytelling and content creation.

Ability to work independently and collaboratively in a fast-paced environment.

Basic knowledge of digital marketing tools and analytics platforms is a plus.

Prior experience in social media management or digital marketing is desirable but not required.

Benefits:

Hands-on experience in social media marketing and digital advertising.

Mentorship and guidance from experienced professionals in the field.

Opportunity to contribute to meaningful projects and initiatives that impact the company's growth.

Flexible work hours and a supportive work environment.

Potential for long-term career opportunities based on performance and potential.

Full time