SEO and Performance Marketing Coordinator

Rise48 Equity is looking for an SEO and Performance Marketing Coordinator who is a SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, YouTube, and Social Media in order to maximize ROI.

The ideal candidate is a quick learner, creative, organized, and will assist in all areas of marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Responsibilities:

Create social media content, newsletters, MS PowerPoint/Canva presentations

Organize new leads in CRM

Assist with press releases and write blog content

Create graphics for campaigns

Assist with creating digital content ideas & strategies

Research marketing & social media trends

Contribute to marketing & creative brainstorm initiatives

Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand

Assist in event planning – meetups, conferences, retreats, etc.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics & campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Research and gather relevant links, data, information for marketing strategies

Monitor and implement data into excel spreadsheets and powerpoint/Canva presentations

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Requirements and skills:

Proven SEO experience

Work experience with Social Media, Graphic Design, and Content Creation

Proven SEM experience managing PPC campaigns across Google and Social Media

Proficient plus or advanced skills on Microsoft Excel

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools

Experience with A/B and multivariate experiments

Experience with UTM tracking campaigns

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in Marketing or a quantitative, test-driven field

What We Offer:

Professional and upbeat work environment

Competitive compensation

Generous paid time off

Medical, dental and vision coverage

401K

Employee appreciation events