Marketing Analyst (CSR Branding and Marketing)

As part of the corporate branding team, the candidate will help shape and amplify Infosys’ CSR narrative. This role will entail bringing exceptional pan-format, storytelling skills to the challenge, as well as a deep understanding of the purposeful work that Infosys executes. The role will bring to life Infosys’ commitments as well as the vibrant work underway today involving the company’s philanthropy.

Responsibilities:

Develop and implement a comprehensive branding and marketing strategy for Infosys’ CSR initiatives.

Craft compelling messaging and narratives that resonate with diverse audiences.

Manage and create high-quality content (website copy, social media posts).

Oversee the production of marketing collateral, including brochures, annual reports, videos.

Identify and leverage relevant marketing channels to raise awareness.

Collaborate with internal stakeholders across the Foundation and Infosys to ensure brand consistency and messaging alignment.

Track and analyze campaign performance and recommend data-driven strategies

Stay updated on current trends in CSR communication and storytelling.

To qualify, candidates must possess:

Minimum 4 - 5 years of hands-on experience in running branding and marketing initiatives

Master’s degree in Marketing / Advertising / Communications

Outstanding writing, messaging, and editing skills

Agency experience preferred but not mandatory

Experience working with in-house designers and external agencies

Ability to collaborate hands-on with multiple stakeholders across global markets