Manager - Marketing, AP Global

Job Purpose:

Develop and drive all marketing initiatives and processes for concerned category of paints for the Unit

Work towards consumer insights and ATL and communication campaign designs

Design and facilitate execution of BTL activations through Sales & Marketing & Activation team

Influencer Management: development, maintenance and monitoring of Influencer loyalty program

Supporting the unit marketing team and provide support to the sales and activation teams in the unit

Coordination with Sales, R&D and Activation to drive product top lines, bottom lines & liquidation

Needs to play a key role in the supporting the local marketing & activation functions and build the capability across the team

Will handle marketing for UAE unit

Will also include certain key impact areas panning across all AP Global units

Primary Responsibilities:

Formulation of marketing plans and calendar to achieve desired goals for product categories of Protective Coating and New Product categories with differentiators of the products in this range w.r.t. competition.

Understand stakeholder requirements, comprehend specs and identifying existing / latent needs

Clear understanding of the competitive landscape and planning in accordance with it

Engaging with R&D on benchmarking exercises and U&A Studies

Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumers

Planning, monitoring and Supporting unit marketing function for New Product Launches

Influencer Management Development, maintenance and monitoring of Influencer

Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unit

Lead the digital marketing initiatives and train support unit marketing team– website, social mediating team

Marketing support for activation teams, performance monitoring for activation team and agency

Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communication

Qualifications

MBA in Marketing from top-rated colleges in India

Significant experience in Sales/Marketing/Activation. Should have definitely handled product/brand management roles for a considerable period.