Public Relations Communications Specialist

Finolex Industries Limited is the largest manufacturer of PVC pipes in India and is also recognized as one of the largest manufacturers of PVC resin in India. We have state-of-the-art manufacturing plants based out of Pune and Ratnagiri in Maharashtra and Masar in Gujarat. Finolex Industries Limited is synonymous with superior quality, great strength, and breakthrough innovation when it comes to PVC-U pipes and fittings. We are continuously increasing their product portfolio and production capacity that will enable us to achieve our goal of becoming a 1 Billion USD company in the coming years.

Finolex is the market leader for its product - PVC pipes in the agriculture sector and we are looking to enter and capture the real estate/construction industry. The incumbent is to understand the audience, identify a brand positioning for the construction industry while leveraging the company’s core product USPs and strengths. The current market shareholding for this product segment is less than 2% and with the help of marketing activities, we are looking at expanding this and capturing significant market share.

Corporate Communications & PR

and execute a strategic communication & PR plan to enhance the company's corporate image and reputation.

and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.

for creating engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content in coordination with respective agencies and partners

and coordinate media events, press conferences to generate media interest and coverage for the company and the brand

our CSR partner (MMF) for Digital marketing, content strategy, Social media management and other marketing & communication activities

media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.

Employer branding & Internal communications

and manage internal communication and employer branding strategies

with cross-functional teams to provide communication support for various internal activities and initiatives

employer branding campaigns and content in line with the Employee Value Proposition (EVP) of the organisation and its further deployment on Social media and other professional networks.

and implement ideas for employee engagement and activations.

work towards making Finolex Pipes & Fittings a preferred employer in the industry and across other sectors

be a brand of choice for job seekers, students, gender diversity, inclusiveness, varied cultural background and contributor towards society

updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.