Social Media Coordinator

Position Job Title: Social Media Coordinator

Location: Vancouver, BC (Hybrid)

Reports To: Marketing Manager – Social Media

About University Canada West:

University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005. Based in Downtown Vancouver, the university is defined by its close connections to the business community and its commitment to outstanding student services.

Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming.

Primary Purpose:

University Canada West is looking to hire a Social Media Coordinator, Influencer Marketing to join our award-winning in-house Marketing and Communications team. This position will report directly to the Marketing Manager – social media. Our ideal candidate has previous experience with Social Media influencers and/or brand ambassador management. This role will work closely with other members of the Marketing and Communications Team.

The successful candidate for this role will be responsible for researching, managing, and onboarding our Student Brand Ambassador and Influencer programs. If you are a self-motivated social media savvy individual who is able to work both independently as well as in a fast-paced team environment, we want to hear from you.

Specific Responsibilities:

Manage the UCW social media influencer and student brand ambassador programs

Research and onboard new influencers and student brand ambassadors

Manage the brand ambassador schedules and ensure timeline submission of timesheets

Collaborate with social media influencers on various marketing campaigns

Create high-quality video content (for TikTok, Instagram and Facebook Reels)

Assist with achieving the team’s KPIs on all our social platforms

Support the marketing department by creating, scheduling, and posting social media content as well as other marketing content when needed

Stay up to date with researching current marketing and social media trends for all our social media platforms

Assist with monthly reports specifically for student brand ambassador and influencer programs

Collaborate as needed with other teams and stakeholders

Assist with responding to messages, and comments during busy times of the term

Use social media tools to improve efficiency and manage all accounts effectively

Provide additional support to the Marcom team as required

Attend and cover UCW events when needed

Assist with other marketing activities as needed

Position Requirements:

Competencies:

Strong communication and people skills

Strong attention to detail and management skills

Has a creative mindset with the ability to deliver creative text, image, and video content, as well as give feedback to other creators on their content

Ability to research and onboarding new influencers and student brand ambassadors

Knowledge and experience working with multiple social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Pinterest

Must be an organized multitasker able to handle many projects at once and meet tight deadlines

Working knowledge of computer, design, and email software skills.

Ability to be a self-starter who can work both on campus and remotely

Ability to grasp future digital technology trends and act on them proactively

Education and Experience:

Post-secondary education in marketing, social media, communications, or related field

Content-creating experience is highly encouraged

Minimum two years of experience with social media

Knowledge of traditional and digital marketing, influencer marketing, content marketing, and social media marketing

Excellent English writing and communication skills

Proficiency in full Microsoft Office suite

Experience with Canva and Adobe Creative Suites is recommended

Experience with Sprout Social or other social media scheduling tools is recommended

Past experience working in the higher education sector is a plus

Will be required to work occasional early mornings, evenings, and weekends

We greatly appreciate your time and efforts in applying for the position at UCW, however, please note only successful candidates will be contacted.

University Canada West is strongly committed to equity, diversity and inclusivity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons and others who may contribute to the further diversification of ideas.

The University recognizes that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, the University will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.

If you require any accommodations at any point during the application and hiring process, please include this note in your application.