Social Media Digital Content Specialist

Job Description

smartdept. is searching for a Social Media Content Specialist for a medical device manufacturing client of ours located in Sunnyvale, CA. The ideal candidate will come with 3+ years of experience in social media management, publishing, and engagement. This is a full-time, onsite, 8-month contract opportunity with the possibility of an extension. Compensation for this position is expected to be $37-$47/hour depending on experience level and fit.

Reporting to the Sr Group Manager of Social Media-Digital Marketing you will be responsible for channel management and publishing of our client’s Social Media. As a member of the Brand & Creative team and the larger Corporate Marketing group, you will work cross-functionally to define and deliver meaningful, measurable business impact to internal and external stakeholders worldwide.

What You’ll Do:

Lead the tactical planning of the global social media channel strategy, daily content publishing process using Sprinklr Social Publishing & Engagement, and the submission of content for regulatory reviews using Veeva.

Assist in the planning and management of a 90-day forward-looking global social media calendar across LinkedIn, Meta, YouTube, and Sprinklr Employee Advocacy

Partner with regional stakeholders, Corporate Commercial Marketing, Corporate Product Portfolio Marketing, and US Marketing to align editorial calendars for more holistic storytelling

Adjust the scheduling of content as needed to ensure optimal algorithmic reach and continuity in our storytelling across channels

Work cross-functionally with the Paid Social Media Specialist on the tactical setup of campaigns using Meta Ads and LinkedIn Campaign Managers

Track media budgets, billing, and invoicing across social channels to maximize ROI and identify optimizations

Lead the analytics and measurement of advocacy, paid, and owned content with regular reporting to ensure content strategies are on pace to meet goals

Support Social Media Strategists in the ideation and planning of organic and paid campaigns as needed

Lead the regional coordination of global operations, including publishing a bi-weekly social media newsletter with best practices ready for regional adoption as well as the distribution of social media kits for Key Opinion Leaders (KOLs)

What You’ll Need:

Minimum 3+ years of increasing responsibility in social media channel management and publishing and engagement for a brand or agency in a regulated industry; medical device experience preferred

Essential skill in the utilization of major SMM, SaaS, and publishing and engagement tools (Ex: HootSuite, Sprinklr, Sprout) and experience with on-platform paid campaign and ad managers (EX: LinkedIn, Meta, and X)

Proven ability to solve open-ended problems and work cross-functionally toward shared goals

Able to pivot between long-term projects to short-term needs, with manager support, based on shifting priorities in a growing organization

A desire and ability to understand complex medical systems and the needs of the individuals and groups that work inside and are adjacent to them

Superior verbal/written communication, presentation, and interpersonal skills

Impeccable attention to accuracy and detail

Demonstrable experience negotiating and creating process-enabling and end-to-end social media workflows in a Jira and Agile/Scrum environment

Ability to travel up to 15%. International and Domestic USA

Nice-to-Have Skills:

Fluency across paid social media platforms including LinkedIn, Meta, Twitter, and YouTube and experience with social media platforms outside the United States

Medical device industry experience

Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4, Excel, Python, R, Sprinklr