MARKETING MANAGER

MARKETING MANAGER

a) Identify, develop, and evaluate marketing strategy, based on knowledge of

establishment objectives, market characteristics, and cost and markup factors.

b) Formulate, direct and coordinate marketing activities and policies to promote products

and services, working with advertising and promotion agencies.

c) Direct the hiring, training, and performance evaluations of marketing staff and oversee

their daily activities

d) Brainstorm fresh advertising ideas with senior management

e) Manage Website & Social Media handles for all brands

f) Monitor FM Radio programs & TVC’s with help of Media team

g) Compile calendar of events by Nov - Dec of each year & draw out Marketing budget

h) Develop & organize POSM for brand promotions with Supply Chain

i) Coordinate and participate in promotional activities and trade shows, working with

developers, advertisers, and production managers, to market products and services

j) Conduct economic and commercial surveys to identify potential markets for products

and services.

k) Periodic benchmarking studies to calibrate our prices & marketing efforts

l) Initiate market research studies and analyze their findings.

m) Work with regulatory agencies to ensure compliance with set standards for

advertisement.

n) Consult with CBH, QC, Supply Chain on new product development such as design, color,

and packaging with agreed timelines

o) Monitoring and Evaluation of activity programs for brands in order to deliver annual

brand targets

Requirements

JOB SPECIFICATION:

Qualification: BSC Marketing / Mass Communication, MBA in Marketing

Work Experience: 10 – 15 years as Marketing Manager

Age: 35-50 years

Must have Distilleries experience.

Benefits

Proximity to Ota, Ogun state is preferred.

Salary up to 300kngn plus benefits

Having up to 5 years of work experience.( Male or Female)

NOTE: Only shortlisted candidates will be contacted.