Product Marketing - Business Banking

We're looking for a Product Marketing associate/manager to spearhead our business banking product marketing initiatives. This role demands a creative and analytical professional who understands the digital banking landscape and can develop strategies to promote our business banking products effectively.

Key Responsibilities:

Develop and execute marketing strategies for business banking products, aligning with our brand and business goals

Conduct market research and competitor analysis to identify trends and opportunities in business banking

Collaborate with product development teams to translate product features into compelling marketing messages

Create and manage targeted marketing campaigns across various channels including offline channels

Work with the product team to create go-to-market strategies for product and feature launches

Analyze campaign effectiveness and adjust strategies to optimize results

Qualifications:

Bachelor's degree in Marketing, Business, or related field is preferred

3+ years of experience in product marketing, preferably in digital banking or fintech

Knowledge of business banking products is a plus

Experience in developing and executing marketing strategies

Excellent communication, presentation, and analytical skills

Proficiency in digital marketing tools and platforms

Full time