Vice President of Social Media

We are hiring a VP of Social Media for a large, global PR and communications firm in Greater Philadelphia! You will be responsible for developing and executing comprehensive social media initiatives that align with client's goals and objectives. You will lead a team, drive engagement and growth across various platforms, and leverage data-driven insights to optimize performance and drive business results.

*You must have B2B Agency experience*

Responsibilities:

Develop and implement a strategic social media plan aligned with overall client objectives

Continuously evaluate and adjust strategies to capitalize on emerging trends and opportunities in the social media landscape.

Manage all vendor relationships (digital and tech vendors)

Develop social media marketing strategy and campaigns for a diverse pool of clients, while also stepping in with tactical execution

Provide guidance, mentorship, and support to drive performance and foster professional growth

Oversee the development and execution of high-quality, engaging content across social media platforms. Ensure content is consistent with brand voice, messaging, and objectives

Utilize data analytics and social media monitoring tools to track key performance metrics, analyze trends, and generate actionable insights. Use findings to optimize strategies and enhance overall performance

Develop and manage the social media budget effectively, allocating resources to maximize ROI and achieve strategic objectives

Monitor social media channels for potential risks or crises, and develop and implement strategies to mitigate negative impacts on brand reputation

Keep abreast of industry best practices, innovations, and emerging trends in social media marketing, and leverage this knowledge to drive innovation and stay ahead of the competition

Qualifications:

5+ years of B2B Agency Experience

8+ years of experience in social media management, with a proven track record of driving engagement, growth, and ROI

Expert with LinkedIn, Facebook, and X; TikTok experience is a plus

Expertise with paid social media and organic social media

Ability to be directly client-facing, working with a wide industry variety of clientele

Strong leadership and team management skills, with experience leading and developing high-performing teams

Exceptional communication skills, both written and verbal, with the ability to effectively engage and influence stakeholders at all levels - must have excellent presentation skills

Experience in crisis management and handling sensitive issues on social media

Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).