Junior Copywriter

Junior Copywriter

WE'RE THE EARNED-FIRST CREATIVITY AGENCY BUILT FOR THE MODERN WORLD.From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on paid media. And, we love to partner with ambitious marketers and partners, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first.

We always strive to create earned-first ideas that truly matter, from brand platforms to one-off posts, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constraints of siloed, ‘traditional’ advertising. Because we believe these are the ideas that earn their place in consumers’ lives and drive the most effective business outcomes.

We combine the rigor of advertising and brand planning with the relevance of earned and the efficiency of nimble production. It’s how we create ideas that people and the media want to talk about and share. We call it earned-first, it’s advertising that’s so good, it doesn’t feel like advertising.

Overview

This social copywriter/content creator will be a key member of our in-house social creative team to concept and bring to life unexpected, hilarious, and shareworthy content ideas. We are seeking an energetic, motivated individual who would like to flex their creativity across multiple social channels, while getting hands-on experience for an iconic brand.

Please note, this role is about so much more than writing social copy. From static visuals to snackable videos, to longform entertainment, you will create the original ideas themselves. If you love making stuff, this could be your dream job.

What you’ll do:

Come up with original content ideas from scratch and help figure out how to bring them to life

Create entertaining content ideas tailored to each social channel – Twitter, IG, YouTube, etc. • Create a mix of long-lead, quick turn and real time content

Collaborate with a team to identify content themes, trends & storytelling opportunities

Work in different capacities depending on the project - solo, collaboratively with a partner, or with a production team

Interface directly with client throughout the process, including brainstorming, presentation and feedback

Balance ideating the next content idea while still executing the last one

Manage your own timelines to ensure all work is created in a timely manner

Gain an instinctive understanding of our client’s look, feel, voice and tone

Stay ahead of the latest trends, interests and passions of our target audiences

Make us laugh, gasp, screenshot, watch on repeat, and ask “how’d you think of that?”

What you have:

1+ years’ experience working with a content team – whether at an agency, content studio, or in-house for a brand

Hands-on experience creating a variety of content types across social channels

A range of copywriting expertise, from Tweets to memes to scripted video with dialogue

Strong storytelling skills – especially visual storytelling

A good eye for art direction & design

A personal passion for creating social content, and staying on top of social trends / innovative creators

A deep love of both pop culture and internet culture

Ability to present and communicate ideas clearly to clients, and take feedback in good spirits

Reliable spelling and grammar

A hilarious sense of humor and unique POV

A childlike sense of wonder and playful imagination

Experience with kid-/family-friendly brands

Experience in creating earned-led activations and advertising campaigns a plus

Any other creative passions (photography, music, LEGO building, etc.) welcome!

Salary range: $55,000 - $70,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. Brooklyn Brothers recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or racial origin, protected veteran status, physical or mental ability, sexual orientation or gender identity, marital status or citizenship status.

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