Head of Blood and Transfusion Therapies

Head of Blood and Transfusion Therapies (POS5V)

Centurion

R 1.5 to R 1.7 per annum

Job Purpose

Managing the business unit, servicing the Blood and Transfusion Portfolios as well as other key portfolios such as Bioscience, Pathology / RDT. Optimizing growth and profitability within the unit.

Required Learning/experience

Bachelor of Science (preferably in Nursing) or equivalent qualification

Commercial qualification preferable

Marketing / Brand management experience in the medical/pharmaceutical Industry Essential

Knowledge of or working with SANBS an advantage

Knowledge of Project management an advantage

Key Job Outputs

Drive top-line growth and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.

Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.

Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.

Analyse market trends and customer insights to identify new opportunities and target audiences.

Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).

Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.

Manage marketing budgets and resources efficiently to achieve maximum ROI.

Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.

Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.

Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.

Identify acquisition opportunities and collaborate with the executive team for implementation if approved.

Foster good working relationships with suppliers to ensure smooth operations.

Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.