SEO Account Lead

Position: SEO Account Lead

Reports to: SEO Manager

Experience: 1-2 years of experience in SEO

Client Facing: YES

JOB SUMMARY: Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded SEO Account Lead to coordinate and implement search engine optimization programs for clients, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. You'll spend 20% of your time communicating with clients, 60% growing organic traffic for our clients, and 20% working to help grow Digital Position or assist with improving our process. A basic understanding of the conversion funnel and marketing best practices are required to succeed in this role.

RESPONSIBILITIES:

Day-to-day management of SEO Clients. Be familiar with all SEO clients, results and account details

Assist SEO Specialists to carry out research tasks

Delegate execution of SEO strategies to content writers, developers, and specialists

Collaborate on an up-to-date search marketing strategy based upon client objectives while making recommendations for how best to meet and exceed client needs.

Monthly Reporting to clients and SEO Manager on KPI’s and web analytics

Study industry trends and changes in the search landscape. This includes assessing impact of changes to our clients and developing strategies in response to industry updates.

Help team develop and execute project plans that can be automated for scalability

New Business Account Audits & Presentations, Scoping and Upsell Opportunities

In-depth keyword & competitive research with an understanding of how to translate opportunities into action.

Oversight of execution projects to ensure SEO best practices are being met.

Analyze & interpret results for the clients with steps needed for continuous improvement

Work with other members of the team to ensure the SEO strategy complements and amplifies all marketing initiatives

Collaborating with the PPC team to share knowledge across departments

EXPERIENCE: 1-2 years of experience in:

Managing or evaluating SEO for websites

Google’s Webmaster Guidelines & how reality differs from them

Researching Keywords (SEMRush)

Google Analytics

Microsoft Excel

Google Search Console / Bing Webmasters

Google Business

REQUIRED SKILLS:

Positive & motivated to grow

The ability to self-manage time (remote) and adapt to changing environments

Google Analytics Certification preferred

Basic expertise in Microsoft Excel (pivot tables, vlookups)

Highly organized with the ability to work on divergent brands and projects

Strong math and analytical skills