Marketing Technology Analyst / Data Steward

Overview:

Together, Silicon Valley Bank and First Citizens offer you the strength and stability of a diversified financial institution with a 125-year tradition of service and the personalized approach of a nimble financial partner.

First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 550 branches in 23 states and commercial banking expertise delivering best-in-class lending, leasing, and other financial services coast to coast. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.

Silicon Valley Bank is focused on building deep and authentic relationships with founders, investors, and ecosystem partners to improve their probability of success. This specific role would help entrepreneurs of early and mid-stage startups with a mix of banking services, advice and valuable introductions.

SVB a Division of First Citizens Marketing Technology Team is looking to hire, an enthusiastic person who is excited about technology and data. We’re looking for you to join our growth marketing organization to enable world class customer journeys, ensure MarTech Stack data integrity and enable marketing ROI insights. In this role, you will be a critical member of the Marketing Technology Team and support the analytics team.

As a Marketing Technology Analyst focused on data, you will be primarily working on:

Data Evaluation and Cataloging - Investigation, exploration, interrogation and ensuring the integrity of system data flow, coupled with the describing, and cataloging of those findings.

Data Facilitation - Consultatively assisting our internal business and technical peers by contributing to evaluation and feasibility of initiatives with a focus on the data and governance perspectives.

Data Assets Management – Understanding, supporting the MarTech/ Data Teams by curating the data and information currently and potentially available to SVB, as well as sharing your understanding on the strengths, restrictions, and limitations of each.

Responsibilities:

Support the improvement of availability and trustworthiness of data

Serve as a binding and bridging agent between business innovators, data producers, data engineers, data scientists, and other knowledge workers across various parts of the organization

Assist in conceptualizing and ongoing administration of an enterprise data governance framework

Monitoring data quality process, identifying data quality issue patterns, applying remediation plans, implementation of data controls, and manage data quality remediation strategies.

Support data sourcing by interviewing to prepare specifications, gathering information to facilitate negotiations, preparing technical documents, and ensuring universal understanding of the need

Engage with stakeholders across the organization to understand processes that generate, transform, and distribute data

Learning the process of our internal constituents, to facilitate anticipating value-add and innovation opportunities.

Create standards, policies, and processes regarding data quality assurance and management

Recommend and implement data process improvements for Marketing and Business partners

Enforce the data privacy and regulatory requirements as governed by SVB’s Privacy Team

The base pay for this position is relative to your experience but the range is generally $113,455 – $196,655 per year. This position is eligible for variable compensation, which may be in the form of incentive, bonus, or commission pay. First Citizens offers a competitive, comprehensive benefits program which you can review here: (url removed).

Qualifications:

3-5 years' experience in data storage, data extraction, data governance. Alternatively, High School or GED with 7-9 years of experience in data storage, data extraction, data governance.

Background & Experience Preferred:

Effective communicator, stakeholder management, great collaborator, technical writing skills

Systems experience: CRM, Marketing automation, Customer data platforms (CDP)

Experience or familiarity with Agile Scrum Methodology

Roll up your sleeves and can-do attitude is a must

Education:

Bachelor’s degree in business, computer science or related experience

Permanent