Ecommerce Data Analyst

Overview

New Directions Aromatics is seeking a highly Ecommerce Data Analyst to join our dynamic team. Reporting to the Director of Marketing, the ideal candidate will have a deep understanding of data analysis within the ecommerce sector, with the ability to process, correlate, and analyze large datasets to uncover trends and insights. This role requires a proactive individual who can leverage data to forecast traffic and demand, analyze customer engagement, identify conversion friction points, and segment customers to understand attrition rates effectively.

Key Responsibilities

Data Analysis and Insight Generation: Process and analyze data from various sources, including order management, CRM, and marketing technologies, to identify trends, patterns, and insights that drive business decisions.

Forecasting and Trend Analysis: Use historical data to forecast future traffic, demand, and customer behavior, helping to inform inventory management, marketing strategies, and product development.

Engagement and Conversion Analysis: Analyze website and marketing campaign data to understand customer engagement levels, identify points of friction in the conversion funnel, and recommend strategies to improve conversion rates.

Customer Segmentation and Retention Analysis: Segment customers based on behavior and demographics to identify high-value segments and analyze attrition rates to develop retention strategies that drive customer lifetime value.

Reporting and Visualization: Create reports and dashboards that clearly communicate findings and recommendations to stakeholders across the organization, using advanced data visualization techniques.

Collaboration and Strategy Development: Work closely with marketing, sales, and product teams to implement data-driven strategies that enhance the customer experience and drive business growth.

Collaborate with cross-functional teams, including marketing, merchandising, and IT, to develop data-driven strategies and initiatives that drive ecommerce growth and profitability.

Perform segmentation and cohort analysis to understand customer behavior, preferences, and purchasing patterns, and leverage insights to personalize the online shopping experience.

Monitor and evaluate the effectiveness of marketing campaigns, promotions, and site enhancements, and provide recommendations for optimization based on data analysis.

Stay updated on industry trends, best practices, and emerging technologies in ecommerce analytics to continuously improve processes and drive innovation.

Act as a subject matter expert on ecommerce data analytics, providing guidance and support to internal teams as needed.

Communicate findings and insights to stakeholders through clear and compelling presentations, reports, and documentation.

Drive a culture of data-driven decision-making and continuous improvement across the organization.

Qualifications

3+ years of experience in data analysis and visualization of trends, preferably within an ecommerce environment.

Advanced proficiency in Excel and Google Analytics, with a strong understanding of ecommerce metrics and KPIs.

Experience with SQL and familiarity with programming languages such as Python or R for data analysis is highly desirable.

Knowledge of order management systems, CRM platforms, and marketing technologies.

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.

Proven ability to manage multiple projects simultaneously and work under tight deadlines.

Experience with data visualization tools (e.g., Tableau, Power BI) and statistical analysis techniques.

Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights and recommendations.

Detail-oriented with a high degree of accuracy and precision in data analysis and reporting.

Effective communication skills, with the ability to convey technical concepts to non-technical stakeholders in a clear and concise manner.

Self-motivated and proactive with a passion for continuous learning and professional development.

Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities effectively.

Additional Requirements

A portfolio or examples of previous analytics projects or dashboards created.

Certification in Google Analytics or similar analytics platforms is a plus.

This role offers the opportunity to make a significant impact on our ecommerce operations by leveraging data to drive strategic decisions. If you are passionate about data analysis and have a proven track record in the ecommerce sector, we encourage you to apply.

Attitudinal

Ambitious self-starters with a strong work ethic and a proactive attitude towards problem-solving.

High energy individuals who thrive in a fast-paced, dynamic environment and can adapt quickly to changing priorities.

Friendly and positive team players who communicate effectively and foster a collaborative work environment.

Professional demeanor with excellent interpersonal skills, capable of building relationships with internal and external stakeholders.

Ability to work autonomously and take ownership of projects, demonstrating initiative and resourcefulness.

Strong analytical skills with a keen attention to detail, capable of interpreting ecommerce data to drive insights and recommendations.

Creative thinkers who can develop innovative strategies for website merchandising to enhance customer experience and drive sales.

Comfortable working in a role where they will be required to create and optimize processes to streamline operations and improve efficiency.

Tech-savvy individuals with proficiency in ecommerce platforms, analytics tools, and content management systems.

Passion for the beauty and wellness industry, with a desire to stay up-to-date on industry trends and best practices.

Why Join Us:

Opportunity to be a pioneer in ecommerce analytics and drive data-driven decision-making in our growing online business.

Competitive salary and benefits package.

Dynamic and collaborative work environment with opportunities for growth and advancement.

Be part of a passionate team dedicated to delivering exceptional products and service to our customers.