Sales Lead (Beauty)

Job Overview: Our Client, a Beauty/Cosmetics company, is seeking an enthusiastic and results-oriented Sales Lead to join their dynamic team at a leading skincare brand. As the Sales Lead, you will be responsible for driving sales, increasing brand awareness, and creating exceptional customer experiences through various experiential sales & marketing initiatives.

Your strategic thinking, strong leadership skills, strong analytical skills and passion for skincare will contribute to the growth and success of our brand as well as improve the overall customer experience.

Requirements

Responsibilities:

Sales Leadership:

Develop and implement effective sales strategies to maximize revenue and market share.

Monitor sales performance and analyse sales data to identify areas for improvement and develop action plans accordingly.

Build a motivated sales team to help achieve and exceed sales targets.

Drive sales growth by setting ambitious sales targets and motivating the sales team to achieve them.

Provide ongoing training and coaching to the sales team to enhance their product knowledge and sales skills.

Experiential Marketing:

Plan, coordinate, and execute engaging experiential marketing events, such as product demonstrations, pop-up shops, and promotional campaigns.

Collaborate with the marketing team to develop innovative strategies that drive brand awareness and customer engagement.

Ensure brand consistency and messaging across all experiential marketing activities.

Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and improvement.

Customer Experience:

Create an exceptional experience for customers throughout their journey with us across various touch points, fostering long-term relationships and loyalty.

Act as a brand ambassador by embodying the brand's values and demonstrating expert knowledge of the brand and products.

Deliver exceptional customer service by providing help with educating customers and customising product selection to create a seamless shopping experience

Handle customer inquiries, complaints, and feedback, ensuring timely resolution and customer satisfaction.

Team Management:

Recruit, train, and onboard new sales team members, ensuring they are equipped with the knowledge and tools to succeed.

Provide ongoing guidance and support to the sales team, fostering a collaborative and high-performing culture.

Conduct performance evaluations, set goals, and implement development plans to enhance individual and team performance.

Foster a positive and caring work environment, encouraging respect, teamwork, open communication, and professional growth in line with our brand values.

Reporting and Analysis:

Prepare regular sales reports and performance analysis for management, highlighting key metrics and insights.

Monitor market trends, consumer behaviour, and competitive landscape to identify opportunities and challenges.

Utilize data-driven insights to optimize sales strategies, improve customer experiences, and drive business growth.

Benefits

Requirements

Bachelor's degree in business, marketing, or a related field.

Minimum of 4 years experience in sales leadership, preferably in the skincare, beauty, hospitality or personal care industry.

Strong understanding of experiential marketing principles and techniques.

Excellent interpersonal and communication skills, with the ability to engage and connect with customers.

Demonstrated ability to lead and motivate a sales team to achieve targets and deliver outstanding results.

In-depth knowledge of skincare products, ingredients, and industry trends.

Exceptional organizational and time management skills, with the ability to multitask and prioritise effectively.

Analytical mindset, with the ability to interpret sales data and make data-driven decisions.

Proficiency in Microsoft Office suite.