Head of Sales & Marketing (Asset Management)

Job overview: Our client, an esteemed Asset Management Firm, is seeking a dynamic and experienced Head of Sales & Marketing/Business Development to join their team. You will lead a dynamic team responsible for generating new business opportunities, cultivating client relationships, and executing strategic marketing initiatives to promote our services and products.

Key Responsibilities

• Develop and implement market-penetrating sales strategies tailored for Institutions, High Net Worth Individuals, and Retail Investors to drive business growth and market share.

• Build and nurture relationships with key stakeholders, including prospects, clients, and industry partners, to foster trust and credibility.

• Develop tailored investment solutions and pitch presentations to address clients' needs and objectives.

• Continually explore and open new sales channels to expand the firm's reach and customer base.

• Collaborate closely with the CEO and other stakeholders to align sales and marketing strategies with overall business objectives.

• Accompany the sales team on visits to key and potential clients as needed, fostering strong relationships and addressing client needs effectively.

• Develop and execute innovative marketing strategies to enhance brand awareness, differentiate our firm in the market, and generate inbound leads.

• Oversee the creation of marketing collateral, digital content, and advertising campaigns to effectively communicate our value proposition and investment offerings.

• Leverage market insights and competitive analysis to refine marketing messaging and positioning strategies.

• Use data-driven insights to inform strategic decision-making and optimize sales and marketing efforts.

• Provide strong leadership and mentorship to the sales and marketing team, fostering a culture of collaboration, accountability, and continuous improvement.

• Set clear performance expectations, monitor team performance, and provide regular feedback and coaching to drive results.

• Ensure timely and accurate reporting of sales activities, performance metrics, and market insights to senior management.

• Partner with internal stakeholders to develop product offerings, pricing strategies, and client servicing processes that meet market demand and drive client satisfaction.

• Drive and motivate the sales and marketing teams to achieve aggressive sales targets, providing guidance, support, and training as needed.

• Ensure timely and accurate reporting of sales activities and results to the CEO, providing insights and recommendations for improvement.

Requirements

Required Qualifications/Skills

• Bachelor's degree (minimum 2nd Class Upper) or HND (Upper Credit) in a Finance, or related field.

• Minimum of 8 years experience in marketing Investment Products in Nigeria.

• In-depth knowledge of the Asset Management Industry in Nigeria and products offered.

• Sound knowledge of Nigerian capital and money markets.

• Preferably registered with the Securities and Exchange Commission (SEC) as a sponsored individual.

• Evidence of a diverse network of clients within the Nigerian financial industry.

• Experience in digital marketing for a fintech company is desirable.

• Advanced proficiency in Microsoft PowerPoint, Excel, and Word for creating compelling presentations and documents.

• Proven track record of success in leadership roles within the asset management or financial services industry.

• Deep understanding of financial markets, investment products, and regulatory requirements, with a strong track record of driving business growth and profitability.

• Exceptional leadership skills, with the ability to inspire and motivate teams, build consensus, and drive results in a dynamic and competitive environment.

• Strong strategic thinking, analytical, and problem-solving skills, with the ability to anticipate trends, assess risks, and capitalise on opportunities.

• Excellent communication, negotiation, and interpersonal skills, with the ability to build relationships and influence key stakeholders at all levels.

• Ability to fluently articulate the value-add of our products to current and potential clients.