Founding Sales Development Representative

Job Description

Founding Sales Development Representative

TLDR; We’re looking for a Sales Development Representative to help us build our team’s capacity to…

We refuse to be ordinary, and that's why our job descriptions aren't either! At the core of our work is our belief that teachers hold the power to move educational outcomes forward. We're looking for a Sales Development Representative (SDR) who not only has a knack for connecting with potential customers but also deeply cares about making an impact in schools. It is our responsibility to ensure our services reach those who need them most. So if you're eager to drive growth while improving equity in education, let's talk!

What we’re looking for and why we need you!

We need someone who believes deeply in EdLight’s Mission and Vision and is excited about helping to spread awareness of how EdLight can support schools in tackling their biggest challenges. EdLight’s Founding SDR has been successful selling SaaS solutions to key decision-makers in the K12 market. This highly self-motivated individual’s primary focus will be outbound lead generation and qualification efforts. We're looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. Your work will lead our connections to schools and be the catalyst for any impact that we have in school communities, as such this position has advancement potential within the Sales organization!

Here is our Senior Director of Teaching and Learning explaining the important role you will play. Watch this video.

Your Responsibilities

In your initial onboarding as a Sales Development Representative, we will focus on:

Review of the company's sales training documents and resources.

Participating in training sessions to understand the core concepts of our sales strategies and processes.

Shadowing Sr. Director of Teaching and Learning to gain insights into real-world sales tasks.

Assisting in coordinating and scheduling meetings with potential clients.

Building aptitude to conduct initial phone screenings with potential clients.

Attending team meetings to understand the current sales pipeline and client base.

Learning about the company's sales processes and tools.

Beginning initial outreach to potential prospects through proactive sourcing to establish a sales pipeline.

By month 3, we hope for you to successfully do all of the above and…

Connect with Prospects

Understand the best places to find ideal customers: social media, conferences, online communities and forums, referrals, social events.

Gather names and contact information of potential customers from outbound reachout, LinkedIn profiles, school’s or district’s websites.

Set up a process for reaching out to potential customers with valuable content, personalized emails, phone calls scripts, event invitations, etc.

Prepare to make phone calls, send emails, and connect with multiple contacts daily.

Create a first impression for the brand you represent

Represent the brand as the first point of contact for customers.

Leave a favorable impression.

Ensure initial emails are friendly and well-written.

Show genuine interest in the prospect's challenges, goals, and interests.

Educate prospects on EdLight

Educate prospects on the brand and its products and services.

Ask prospects questions to discover their needs.

Understand what prospects are looking for.

Identify what experiences might lead them to the products and services you represent.

Offer information that helps prospects make empowered purchase decisions.

Schedule demo meetings with potential clients to run them through EdLight’s platform.

Qualify prospects

Design criteria to qualify prospects based on existing customers and buyer personas to advance them to the next step in the sales process.

This next step could be a sales call, product demo, or consultation.

Manage lead interactions, activities and stages in the sales pipeline using HubSpot's CRM.

Filter out prospects by determining which prospects are not suitable for moving forward in the sales process.

Support Candidate Experience:

Execution of all operational aspects of meeting recruitment goals as well as collaborating with the hiring team to provide relevant insights to internal stakeholders on short-term recruitment goals. Operational aspects may include, but are not limited to…

Aim to meet sales goals and maintain a focus on data and metrics.

Strive to reach set sales targets.

Persistently focus on data analysis.

Regularly review and monitor key sales metrics.

You Are:

2+ years of previous SaaS sales experience, edtech preferred

3+ years of college-level education in pursuit of a degree in Education, STEM, Business Administration, or a related field

3+ years of experience as a teacher

Seeking experience that will make a positive difference in the world where you can apply your skills, learn and grow

Passionate about educational equity and creating solutions that make quality instruction accessible for all

Strong communication skills, both written and verbal

Proactive and able to work independently

Detail-oriented with excellent organizational skills

Familiarity with CRM software/tools is a plus

The perks

The full salary range for this position is $52,500 - 82,000 annually, not inclusive of the incentive plan

Anyone with 2+ years of full-time teaching experience in the US K-12 system will receive a $5,000 signing bonus

Unlimited PTO after first 6 months of employment

Life & Disability Insurance

Medical, Prescription, Dental, Vision, Telehealth

Additional benefits include equity, 401k, and world class healthcare

Flexible, remote working environment

Culture: We are a small yet agile and mighty team. If you are searching for a close-knit team of coworkers driven by educational equity and tech accessibility in schools, we hope you reach out!

EdLight’s Mission/Vision

Vision: To enable equitable student-centered classrooms.

Mission: To bridge educational gaps by building technology that creates pathways between teachers and learners.

Our Core Values:

We do hard things.

We see each other as whole.

We work for and with future generations.

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