Post Job Free
Sign in

Executive, Marketing & Social Media

Company:
AirAsia
Location:
Kuala Lumpur, Malaysia
Posted:
April 16, 2024
Apply

Description:

Are you a strategic thinker with a passion for marketing and social media? Santan is looking for a dynamic (and fun) individual to join our team as a Marketing and Social Media Executive.

Key Responsibilities:

Marketing Campaign Management:

Develop and execute comprehensive marketing campaigns for Santan, ensuring alignment with brand objectives.

Analyze market trends and consumer behavior to tailor campaigns for maximum impact.

Collaborate with creative teams to produce engaging and visually appealing marketing materials.

Social Media Oversight:

Manage all social media channels, creating and curating relevant content to maintain an active and involved audience.

Implement strategies to increase followership, engagement, and overall brand visibility.

Monitor and respond to social media comments, messages, and inquiries promptly.

Data Analysis and Optimization:

Research and analyze social media trends, ad performance, and web visitor data to identify opportunities for improvement.

Use data-driven insights to refine strategies, enhance audience targeting, and maximize campaign effectiveness.

Cross-Departmental Collaboration:

Work closely with various departments to align marketing efforts with overall company objectives.

Collaborate with product development, customer service, and other teams to promote a consistent brand image across all platforms.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Proven experience in marketing campaign management and social media coordination.

At least 2 years of experience in social media management, digital marketing, or a related field

Familiarity with current trends in digital marketing

Strong analytical skills with the ability to interpret data and translate it into actionable insights.

Strong copywriting skills and ability to create engaging marketing materials

Ability to work independently and collaboratively in a team environment

Excellent communication and interpersonal skills.

Experience in the food, beverage, or hospitality industry is a plus

Join us in taking Santan's marketing initiatives to new heights! Apply now to be a part of our innovative and dynamic team.

JR0025312

Apply