Manager, Consumer Assets Management

ABOUT YOUR ROLE:

Consumer Assets Management manager plays an important role to drive our consumer-centric digital transformation, building strong corporate platform that enables our business growth.

With holistic understanding of all major aspects of digital, this role is accountable in activating turnkey solutions around analytics from key digital platforms (including but not limited to Alibaba, Tencent, JD, Douyin, etc.), introducing new approach, tools through effective partnerships with those digital platforms. And drive fact-based business decisions.

YOUR RESPONSIBILITIES WILL INCLUDE:

Drive digital analytics and activate insights for brands’ consumer assets management

Be the point of contact for platform offered analytics tools and drive tools utilization, including Data bank, Strategy center, Uni-marketing, Business consultant, Tencent Data lab & others

Being a thought leader in consumer assets management, and work with brands on activation – e.g consumer assets expansion, KOL leverage, big data driven marketing & communications, EC operation excellence etc.

Act as key Digital Hub contact for The North Face and Kipling to drive better collaboration & partnership with functional teams on big data integration into business GTM decision process

Collaborate with functional teams on offline big data into business decision process

Drive key digital platforms (Ali/ Tencent/ Byte Dance) data partnership

Collect business needs and prioritize focused areas for Titan solution exploration

Liaison with Titans on new tools & platforms

Maintain working level relationship with various teams in Alibaba, Tencent, Byte Dance, and third-party vendors to identify potential leverage/ collaboration opportunities

WHAT WE WILL BE LOOKING FOR IN YOU:

Competency requirements:

Communication

Driving for results

Building partnerships

Building trust

Business acumen

Innovation

Continuous learning

Adaptability

Skills:

Deep understanding on China digital landscape with strong knowledge in platform enabled and third-party analytics tools, eg. Data bank, Strategy Center, Uni desk, Yuntu, Qingbaotong, Qiangua etc.

Strong digital analytics skills with sound business acumen and logical thinking.

Strategic mindset with an attitude of “achiever” for driving insights to action together with brands.

Ability to work independently and comfortable with ambiguity and complicated matrix.

Ø Language Proficiency: Fluent in English and Mandarin.

WHAT YOU CAN EXPECT FROM US:

Being a part of a movement that is Purpose led which enables us to have a positive impact on communities around the world, it gives greater meaning to the work we do.

Working with a team of diverse and sharp minds that work with an inclusive and global mindset because our differences are what make us stronger together.

Providing you with the best in class, work environment, well-being policies and work place flexibility that is about helping you show up and lean into life with your whole self – emotionally, physically and socially.

Statement on Diversity & Inclusion

VF is an equal opportunity employer, we're committed to providing equal opportunities in employment, and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability or any other legally protected factor .

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