Group Strategy Director

We are looking for a Group Director of Strategy with a strong perspective on integrated brand strategy and a passion and knowledge of behaviors, trends, and culture. This individual needs to have experience working with big, complex brands, is experienced in many different strategic disciplines and categories, and exemplifies the highest standard of strategist craft skills.

As a Group Director of Strategy, you are the key driver of the strategic vision, business growth, and team development across several brands. You will be a voice of authority within the agency and will help push the strategic discipline forward. You are an inclusive leader able to support, champion, and unlock the potential of the teams and clients you work with, and effective in leading collaboration across disciplines.

Role & Responsibilities:

Drive the strategic future across multiple brands of some of our largest clients

Is the senior strategist lead in the development, with the team, of a range of strategic deliverables, from positioning and messaging to integrated campaign development and annual communications plan

Has an ambition for the brands we lead, and a plan for how to get them there

Inspires original creative ideas among every team member (Creative, Account, Clients, Partner Agencies) evangelizing insights and POVs that trigger proactive thinking in every aspect of a brand’s behavior

Stays engaged in the crafting and selling of ideas, always finding ways to make the work better and more impactful, collaborating with Creative to ensure output is the highest quality, meets client objectives, and leads the category

Develops excellent relationships with senior managers within the client organization

Leverages client trust to help take business-appropriate risks and knows where any given assignment fits into the overall strategy

Develops innovative consumer insight(s) for specific client’s brand issues and uncover opportunities to maximize current marketing plans

Works in collaboration with the Research and Analytics team to synthesize large amounts of data into actionable insights as well as forming KPIs

Works with clients on research and testing approaches

Feels as comfortable crafting comms plans and running focus groups

Able to translate client feedback into actionable creative guidance, in real-time

Stays current on as much relevant research as necessary to keep clients’ brands and the agency’s reputation ahead of competitors

Delivers compelling presentations and facilitates internal and client meetings

Creates an environment for continuous learning to continually increase the effectiveness of our strategy

Rewards and motivates junior strategists allowing them to step up and encouraging them to lead their career development

Requirements

12+ years experience as a strategist preferably on Financial Service & Luxury Retail brands, preferably at creatively-driven agencies

Must be based in NYC

Has the proven ability to create consensus and strategic direction from multiple opinions

Has proven examples of industry-leading brand strategies and creative work

Strong management skills and experience

Experience as a trusted advisor to senior clients

Can employ both imagination and rigor to take an idea from good to inspiring

Exhibits intense curiosity about human nature and the world we live in

Is observant, open-minded, and receptive to new experiences from which he/she/they can learn

Has a reputation for being able to tap into the minds of others – learns about attitudes, opinions, interests, and motivations from multiple audiences

Has consistently displayed an understanding of the methods and procedures commonly used in advertising and marketing research and experience drawing valid conclusions and implications from client studies

The salary band for this role is $165,000 - $210,000. Where a prospective new hire's base salary will fall within this band depends on several factors including their qualifications and experience, the skill level required in the role, market rates, location and the salaries of existing crew members at SPCSHP within the same role to maintain equity.

Permanent