Creative Director

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

Who You Are:

In addition to solving creative briefs and meeting with clients on a regular basis, CDs at 160/90 are experts in their craft and lead the efforts of assigned creative teams. As cross-functional leaders, CDs oversee the work for campaign and project-based portfolios; they achieve strategic goals and meet client expectations without much oversight from creative leadership.

CDs plant the seed for leading internal team culture and as evolving leaders at 160/90, they inspire their teams to build, draw, take pictures, write, and sometimes CDs even get their hands dirty to bring the team’s ideas to life.

As a leader of creative teams, you have a keen understanding of the specific demands of both traditional and digital media. You get excited by not just making great work, but by making great work that actually works. You will lead in the creation of innovative and memorable cross-channel work that continues to make our agency, and our clients stand out and talked about in the industry.

You are a proven creative leader who can create campaigns across a variety of platforms including paid and organic social, digital, print, OOH and experiential. In addition, CDs are responsible for leading ideation sessions with the team, developing original campaigns, and advocate for creative concepts in client presentations. You express your ideas clearly not just through art direction or the written word, but face-to-face and through the screen.

You’re the kind of person who gets excited and inspired by selling work to clients and making that work come to life. With fearless creativity, you deliver quality work in a time-crunch and also mentor creatives.

You have a knack for storytelling and presenting ideas in a way that makes people fall in love. Additionally, you’re collaborative, organized, and accountable, giving proper attention to the detail of your craft as well as bringing creative teams along in the process. Most of all, we’re looking for a genuinely good human being who we love working with.

The Creative Director will play an important role in the 160/90 team, with approximately 50-75% of their time being the creative lead on our largest client, working across their incredible global sports partnerships portfolio. The candidate will be working on an international business that operates in multiple markets that has partnership interests across many sports, including golf, Formula 1, cricket and AFL. The creative lead will form part of the integrated client team that includes Creative, Strategy and PR & Comms that spans 160over90’s London, Dubai and Hong Kong offices.

Creative Directors report to Group Creative Directors on a project basis, and ultimately to the global ECD based in London.

THE CANDIDATE:

· Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product

· Able to deliver concise and clear feedback to assigned creative teams

· Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, partnerships and account teams) to ensure creative work is on-brand, works hard and stands out amongst the rest

· Ensure consistency and efficacy of creative

· Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines

· Work within the client’s established brand guidelines

· Leverage concepting and strategic talent to lead entire campaigns that solve for consumer needs and business goals

· Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients

· Articulate and rationalize creative decisions with strategic insights

· Drive business decisions and apply learnings to evolving best practices

· Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team

· Proactively research and develop innovative ideas for clients’ brand

· Develop and curate exceptional concepts for a wide range of advertising including branding, experiential, social, digital, print, OOH and more

· Ability to manage up while simultaneously inspiring teams

· Partner with project managers and account teams across the life span of a project

· Bring to life ideas for new business pitches and existing clients across presentations and production

· Work effectively with all stakeholders to complete projects within timelines and budget parameters

· High level proficiency in InDesign, Photoshop, Illustrator, Adobe Creative Suite (or similar), Keynote & Powerpoint

· Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients

· Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally

· Conducting ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively

THE EXPECTATIONS/QUALIFICATIONS:

· 10+ years of experience within an ad agency or similar setting

· Develop and maintain strong client relationships

· Degree in graphic design, English, marketing/communications or similar field

· Be fearless and not afraid to fail

· A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas

· The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

· The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm

· A professional attitude and an openness to receiving and giving feedback that commands the respect of colleagues and clients An appreciation for the relationship between copy and visual elements (and great design in general)

· We expect our CDs to understand that a product isn’t truly great unless the copy and the design support each other

· Eagle eye attention to detail

· Cross functional design and conceptual experience necessary

· A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign

· Strong work ethic

· Digital portfolio of obsession-worthy campaign concepts and project work

· Ability to think strategically, conceptualize and see ideas through to polished execution

· Ability to work flexible hours, including some nights/weekends

· Thought leadership: A strong point of view; ability to lead the creative and strategic development of a brand campaign, and the ability to promote conceptual thinking among the team/ability to communicate ideas clearly

· Some travel may be required

· Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills

· High level of accountability

· Desire to be a driver of culture and bring your best self every day

· Compassion, empathy and investment in your team, the organization and the work

THE GROWTH PATH:

In this role, Creative Directors can anticipate increased responsibilities and direct reports as skills and abilities are demonstrated. By no means a guarantee, but should criteria below be met and exemplary performance reviews be received, as a general guide CDs can expect to spend up to circa 5 years learning to become Group Creative Directors.

Criteria for promotion from CD to GCD

· Mentors, inspires and develops staff

· Maintains and nurtures successful client relationships (resulting in organic growth)

· Ability to drive new business pitch process resulting in wins

· Proactively develops partnerships at VP level and above across agency

· Expert ability to think strategically and conceptualize creatively

· Excellent presentation skills

· Leads teams in development of winning concepts

· Oversees the work for multiple AOR and project-based portfolios

· Demonstrated self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product

· Drives business decisions and influences best practices

· Work is recognized in the industry

· Excels at managing and motivating large creative teams, and building strong cross-functional relationships in a fast paced organization

Disclaimer: Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the agency.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

JR21066