Regional RMG manager - North & Center

Main Job Purpose:

• This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric

way.

• This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue

Management) methodology and tools, capability across Sales and Marketing team to identify Revenue

opportunities across the following but not limited to:

o Brand Portfolio Pricing (including pricing strategy and execution etc.)

o Price pack architecture (OBPPC, etc.)

o Value Chain Management

• Responsible for RM opportunity identification & implementation on strategic pricing, designing packs

price architect (OBPPC), and managing the value across the value chains

• Lead Pricing agenda of Heineken Vietnam

Job detail:

• Analyze and make recommendations of portfolio management to maximize revenue and profit. This

includes working with Commercial team on long term innovation pack/price architecture with a total

profit pool lens

• Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities

within channels x regions to be executed within the year; b) implementation tracking for ongoing project

reviews

• Develop appropriate RM dashboards and tracking methodologies for top management, country

leadership & commercial teams

• Build and track pricing Pulse in the market with consumer, trade and ex-brew price of Heineken and

competitors

Key Relationships:

• Revenue Management Leader - APAC/ RM Managers & Business Analysis Team Members

• Head of Sales, Finance partnering

• Brand/Trade Marketing & Commercial Team Leaders

Experience & Qualifications:

• 3-5 years of relevant work experience, with senior analyst or managerial level

• Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics,

Revenue Management)

• Applying business insights & analytics to achieve business objectives

• Solid Analytical (excel, macro, Power BI) skills

• Revenue management experience preferred in the consumer goods industry

• Understand the context, applying critical thinking and present the solution thoroughly

Skills:

• Understanding key elements of revenue management (Pricing strategy, price pack architecture, value

chain)

• Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets)

• In-depth experience in working with data, category & market data to identify commercial opportunities

• In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross

elasticity )

• Delivering the analyses & recommendations in an FMCG context through impactful partnerships &

ownership from brief to delivery

• Growth mindset with can do attitude.