Marketing Director - Media & Digital

Job Description

ABOUT INSPIRE MEDICAL SYSTEMS

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Our focus on patient outcomes is at the core of everything we do, and our “think I can” attitude drives us to make a difference in the lives of those seeking alternative sleep apnea treatments.

WHY JOIN OUR FAST-GROWING TEAM

At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering hybrid work schedules, excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.

If you’re passionate about making a difference in people’s lives and want to work with innovative technology, come be a part of our great team!

ABOUT THIS POSITION

Develop traditional & digital media strategy & execution in partnership with Agency partners to support commercial KPIs.

Traditional Channels include (but not limited to): National and Local Network Television, National & Local Cable Television, National & Local OTT / CTV, National and Local Radio, Digital Audio, & Print.

Foster strong collaboration between the internal team, other departments and agencies to develop holistic and impactful marketing campaigns

Lead an integrated strategy between media, digital, website, and nurturing efforts grounded in data analytics and a continuous improvement testing framework.

Lead and cultivate a team-oriented environment that encourages innovation, accountability and high performance

Continuously optimize media mix while managing the media budget across all platforms.

Organize & lead cross functional media optimizations with key partners based on channel specific KPIs to maximuizxe ROI and achieve key performance indicators

Support the team in building comprehensive analytic tools and reporting for all media, web, and nurturing channels

Communicate and coordinate with internal stakeholders and external partners while responding in a clear, concise, and timely manner

Be at the forefront of media and marketing trends as they evolve overtime

Required Skills:

Very strong knowledge of Traditional Media channels

Strong knowledge of Digital Media channels

Experience working with digital agencies

Strong analytical, collaboration and problem-solving skills

Experience in managing owned web, digital, and SMS channels

Ability to work and thrive in a high growth, fast-paced entrepreneurial environment

Effective communication skills and adaptable communication style for interacting with team members, upper management, and partners

Ability to navigate ambiguity, change, and uncertainty to deliver results with cross-functional teams in a positive manner

Proficient with Microsoft Office Suite or related software

Education & Experience:

Bachelor’s degree in Marketing, Communications, Business, or related field required (MBA preferred)

Five to seven years of related experience in business, marketing, Advertising Agency, or related field

Minimum three years of management experience

Med Tech Experience preferred

Inspire Medical Systems provides equal employment opportunity (EEO) to all employees and applicants without regard to race, color, religion, creed, sex, national origin, age, disability, marital status, familial status, sexual orientation, status regarding public assistance, membership or activity in a local commission, military or veteran status, genetic information, or any other status protected by applicable federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social and recreational programs. Inspire Medical Systems complies with applicable laws governing non-discrimination in employment in every location in which Inspire Medical Systems has facilities. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

Inspire Medical Systems is an equal opportunity employer with recruitment efforts focused on ensuring a diverse workforce. Applicants with a disability that need accommodation to complete the Inspire Medical Systems application process should contact Human Resources at or email careers@inspiresleep(dot)com

Inspire Medical Systems participates in E-Verify.