Arabic speaking Marketing Specialist (Hospitality Background)

Our client, one of the world’s leading sports resorts, is looking for a Marketing Specialist from the hospitality sector, to be based in Abu Dhabi, UAE.

In this role, the job holder will be responsible for executing marketing and digital strategies to enhance the company’s market penetration throughout the Middle East. Overseeing all marketing and digital initiatives and lead ongoing development and analysis to improve customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.

Responsibilities

Develop & execute marketing and digital plans for all campaigns, promotions, and branding events, based on KPI/objectives set by the company and centralize digital retail team, the business needs and ad hoc requests from Executive levels

Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns

Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance

Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables

Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar

Partner with the existing clientele for data for the planning of markdowns and ad-hoc promotions and to identify opportune timing of action and underperforming products and services that require endorsement

Provide marketing and consumer insights to ensure that all communication created on a brand level are locally relevant

Requirements

Bachelor's degree or Bachelor in Marketing, Business Administration, Communications or a related field or equivalent commercial experience

Minimum 4 - 10 years’ experience in hospitality and / or sports facilities environment in the UAE

Experience in hospitality is a must.

Excellent leadership skills with experience of driving performance in teams

Ability to provide honest feedback and constructive criticism to the team

Organizational and planning abilities, including the ability to deal with/work under pressure and tight deadlines

Commercial awareness, must have a strong understanding of Key Performance

Indicators and how they pertain to the success of marketing activities

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