Manager, Digital Content

Job Description

Title: Manager, Digital Content

FLSA Status: Exempt

Supervisor: VP, Content Delivery

Location: Fairfax, VA or Remote (USA)

Department: Content Delivery

Alt Work Eligibility: CWW- Yes, Telework-Yes, Remote-Yes

Level: Manager

Starting base salary range is $75,000-$90,000. Individual compensation will be commensurate with the candidate's experience. Full benefits are available and the position is eligible for the Manager level annual bonus program.

Why You’ll Love Working Here:

AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience. Learn more about us!

The AV industry is truly inspiring, changing how people experience the world.

We’re headquartered in Fairfax, VA but also have a widely distributed team. We recognize that talented people live all over the world.

Our team likes to have fun and enjoy a good meal, even when we’re not together. We also expect everyone to have a strong opinion on whether a hot dog is a sandwich!

Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.

Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.

It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)

The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!

Summary of Position:

AVIXA (Audiovisual & Integrated Experience Association) is seeking a dynamic Digital Content Manager to join our team as a catalyst for editorial innovation. Reporting to the Vice President of Content Delivery, you will oversee our daily publishing strategy and operations, own our SEO strategy, and contribute editorial content to our digital platforms.

AVIXA is the trade association and professional society that serves the audiovisual industry worldwide. In a time where the way that we communicate and experience the world has undergone such a notable evolution, technology is more integrated globally than ever, and we’re here for it.

Our vision is to serve as a trusted hub for the industry to connect, grow their knowledge and business, and be inspired. Our digital experiences are focused on reaching global audiences through the creation and curation of unique, impactful and informative content, and we want you to be a part of that.

What will you do?

You will combine your skills as a digital publisher, content strategist, and writer with the practical focus of an operations manager in order to inspire and inform our audiences. You will use both data and experience to develop ideas for stories, manage pitches from other staff and freelancers, and see them through to publication. You will monitor day-to-day and week-to-week trends across our own sites, collaborating with other areas of the business such as our video and product teams.

Your background in digital media and/or marketing has given you experience with programming websites to expand audience reach and engagement. You’re fluent in all things SEO, from keyword research to content optimization to backlinks, and are eager to develop a scalable strategy for our core digital content initiatives. We’ll also want your influence over our topical newsletters, guiding content decisions.

A global mindset is key – what works for audiences in one region may not work elsewhere. Audiences deserve content and information that is most relevant and useful for their needs, and locale is a big part of that. You will need exceptional organizational and people skills as well as a unique problem-solving ability. You will use analytics to drive programming decisions and direction of our digital properties. Bonus points for experience with or a passion for the AV industry.

We’re embarking on a notable digital transformation and we need an incisive teammate with a discerning eye to help us on this editorial journey. We expect and will empower this person to bring a lot of modern content-driven ideas that we may not have yet considered.

Major Duties & Responsibilities:

Plan and manage all digital content operations

Coordinate and manage the creation and curation of digital content

Manage internal content development efforts as well as freelance writers

Manage editorial production priorities for both in-house and contracted video production teams

Collaborate with other teams to source additional content from partners, members, event speakers, etc.

Optimize digital content for traffic, engagement, and SEO

Program digital content across websites and apps, including AVIXA.org, AVIXA Xchange and additional properties as relevant

Develop, execute, and manage SEO strategy for content operations, as well as collaborating with product team for overall optimizations

Collaborate with digital video team, as well as other content areas of the business (such as Market Intelligence and Education), to develop and maintain a content calendar to serve our audiences and solution areas

Work with our teams around the world, particularly our regional marketing managers, to develop and execute a global content strategy

Collaborate with audience engagement team to integrate digital content within social media content strategy and schedule

Oversee proofreading procedures and edit copy as necessary for style and tone

Attend industry and association events on behalf of the company

Supervise one direct report

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Proven experience in or leading to managing editor or relevant role

Exceptional content development and SEO skills

Be one step ahead of trends and news impacting the industry and its adjacencies

Exceptional ability in copywriting and editing

Put people at the top of priority list – serving our audiences and members, and growing our staff and freelancer capabilities

Proficiency in English. Bonus points for additional language comprehension or fluency!

Experience working with CMS/ digital publishing platforms (such as Sitefinity, WordPress, Drupal, Brightspot, Arc, etc.)

Experience and a passion for integrating data into editorial decisions on a daily basis and working knowledge of analytics platforms (such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat, etc.)

Outstanding communication, collaboration, and people skills

Reliability and efficiency

Education: Bachelor’s degree helpful but not required

Experience Level: Minimum five years in content management

Technical Skills: CMS, digital analytics platform, MS and/or Mac OS

Other skills: Fluency in English language, grammatical best practices, digital writing, copy editing, SEO

This description describes the general duties and responsibilities of the position. It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.

EEO Policy Statement: “It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, age, religion, sex, national origin, disability, sexual orientation, or any other category protected by law.”