Associate Manager - Email & SMS Marketing

The Associate Manager, Email & SMS Marketing is an essential part of the Digital team. This role works cross functionally to craft and deploy relevant email and SMS campaigns to the US and Canadian databases. This role will work closely with HQ counterparts and local cross-functional teams promote key brand priorities and initiatives. This role reports to the Senior Ecommerce Manager.

Email & SMS communications include mass messaging and trigger campaigns, utilizing multiple platforms to improve KPIs and build customer loyalty. This person will support local and global business initiatives, maintain database hygiene, and develop list growth strategies. They will also be tasked with developing testing plans along with personalization and segmentation strategies.

ESSENTIAL JOB RESPONSIBILITIES:

Develop and maintain email & SMS marketing calendar aligning with key brand initiatives, promotions, business needs and market trends

Maintain email & SMS KPI reports on a weekly basis and report results to business stakeholders

Analyze results of current strategies/campaigns and provide recommendations for optimization and improvements

Work cross-functionally to support Boutique and Outlet business

Setup and deploy email & SMS campaigns, and monitor/resolve any QA issues

Act as power-user in all email & SMS platform tools and maintain strong relationships with third parties

Build campaign strategies based on smart triggers to increase personalization and decrease manual batch and blast

Liaise between local and global teams

Keep up with new trends in order to make recommendations that keep us at the forefront of the industry

REQUIREMENTS/QUALIFICATIONS:

BA/BS required

3+ years in email and/or SMS marketing

Understanding of and a passion for current fashion and industry trends

Technical proficiency with email service providers and basic understanding of HTML

Excel and Google Analytics experience

Strong grammar and writing skills

Detail oriented and organized

Creative thinker and problem solver

Customer experience obsessed

Strong communication skills

Willingness to learn about and participate in other areas of the e-commerce business: this is a very collaborative environment!

Core Values and Traits:

Play as One Team:

Showing respect towards everyone

Commitment for the team’s work and decisions

Play with Elegance:

Striving for excellence

Treating others with fair play and humility

Play by Daring:

Having the courage to speak up, experiment and take initiative

To explore new opportunities

Play with Tenacity:

Constantly seek continuous improvement

Learning from our failures

* This job description is not intended to be exhaustive. They can be changed orally or in writing at any time by the discretion of management. We as Lacoste associates must also always ensure that all functions of our position are represented with our core values.