CI and Digital Marketing Manager

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

This position is responsible for the planning and execution of market research projects to detect mexican consumers’ needs and brand perception, as well as product trends in order to provide accurate information regarding competitive brands and overall market. In addition, to develop digital and traditional marketing strategies and campaigns; and sponsorship and ecommerce strategies, to increase brand awareness, positioning and sales for Lee and Wrangler.

Duties and responsibilities

Develop and direct market research projects aligned to each brand and distribution channel needs. Research and develop industry and category studies with relevant data to provide internally to other areas (sales, marketing, product, merchandising, etc.)

Develop and execute of strategic marketing programs and campaigns, to drive awareness, interest, and desire for the Lee and Wrangler brands with consumers in POS and marketplaces, focusing on increasing sales objectives.

Manage annual Lee and Wrangler sponsorship budgets, supervising the activities implemented and assuring the correct implementation and performance of each sponsorship, evaluating new prospects periodically.

Plan and execute social media strategies for both brands and leads the team and agencies to execute the plans and to achieve goals (Facebook, Instagram and Tiktok).

Monthly sales FCST for E-Commerce business (brand platforms and marketplaces), developing strategies in order to increase sales.

Requirements

Business Administration or Marketing degree, specialized in digital marketing and ecommerce

Fluent in written and conversational English

Market research experience (at least 8 years)

Experience in creating traditional, digital marketing and ecommerce strategies (at least 5 years)

Consumer and business oriented, effective communication, change facilitator, innovative thinking.

Building strong brand visibility, considering global strategies

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment

Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents

Ensure an equitable environment that attracts & promotes diverse workforce

Foster inclusivity, ensuring employees feel they can bring their whole selves to work

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