Digital Media Specialist - Remote Freelance

The Digital Media Specialist works across multiple aspects of the paid media program for Sentry paid media campaigns and serves as the internal subject matter expert on paid media campaigns with a focus on programmatic, affiliate and display advertising campaigns.

This role supports day-to-day details of advertising campaigns and serves as a liaison between our agency partners and key internal stakeholders to ensure excellence in campaign execution to drive business growth.

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

As a Digital Media Specialist, you will: Oversee, analyze and make informed recommendations with regard to agency digital advertising campaign pitches.

Develop, foster and maintain trust and credibility with project team both internally and externally with vendor agencies.

Bridge communication, project management deliverables, and daily support between local internal stakeholders and agencies.

Align closely with workflows to deliver on-time launches and project timelines/ Review, support, and provide feedback for day-to-day project management of our programmatic, affiliate and display advertising campaigns.

Drive key project decisions, meeting outcomes, and contribute deliverables.

Ensure all digital marketing campaigns comply with federal and state privacy laws including, but not limited to (California Consumer Privacy Act) CCPA and (California Privacy Rights Act) CPRA.

Oversee and monitor campaign budgets and expenses, ensuring adherence to financial guidelines.

Optimize resource allocations and identify potential cost-saving opportunities to meet project objectives.

Support fiscal accountability of ad spend and reconciliation of ad campaigns.

Maintain knowledge of paid media trends and stay abreast of new developments or changes to ensure latest approaches are implemented.

Maintain a calendar with internal demand gen team to ensure synergies between paid search, social media, and agency-initiated advertising campaigns where appropriate.

Coordinate with digital marketing analysts to monitor Invalid Traffic rates.

Bachelor’s degree or equivalent work experience.

Digital Marketing, Communications, Advertising or related field.

Minimum 3 years of related work experience in Digital Advertising or Project Management Project Management Professional (PMP) preferred PMI-Agile Certified Practitioner preferred Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.

~ As a Sentry associate, you will have an in-office workspace and materials for your home office.

In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.

~ Meal Subsidy available for associates who report to an office.

~401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

~ Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program ~ Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off ~ Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

~ Well-being and Employee Assistance programs ~ Sentry Foundation gift matching program to encourage charitable giving.

We got our start in 1904 and have been helping businesses succeed and protect their futures ever since.

Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States.

From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Talent Acquisition Specialist It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.