LEAD - SEO

Company Profile

Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

Job Description

Create SEO content briefs

Review and audit existing content to find new and missed opportunities

own on-page optimization (H1, H2s, internal/external links, title and meta, structured data, URL, etc.)

Work on organic growth initiatives with team including Local SEO

Track, analyze and report using Google Analytics, Google Search Console and SEO industry tools

Do extensive keyword research to align with our SEO strategy & business goals

Keep current with Google algorithm updates

Monitor project status and work closely with developers/BAs

Qualifications

10 - 12 years of experience in SEO and content creation in a full-time or internship capacity

Excellent written skills ability to organize and present information on screen and verbally with a team

Understanding of search engine optimization best practices and principles

Desire to learn all aspects of SEO

Knowledge of on-page and off-page ranking factors

Familiarity with industry tools such as Google Search Console, Google Analytics, BrightEdge, SEMRush, Ahrefs, Screaming Frog/crawling tools

Ability to work independently and collaboratively in a fast-paced environment

Strong attention to detail and organizational skills

HTML knowledge preferred but not required

Full time