Integrated Media Planner

Duties:

• Research and evaluate market data

• Monitoring media trends of all channels, including television, digital, and social media

• Identify target audiences and analyze their behavior, characteristics, and routines

• Develop integrated media strategy and recommendations based on campaign objectives

• Oversee campaign budgets and negotiate costs with media partners

• Prepare and present campaign proposals to clients

• Execute a wide variety of media buys including online media and offline media

• Manage and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations

• Assess the success of integrated media advertising plans and campaigns

Minimum Requirements:Must have MS in mass communication, integrated marketing or related fields

Please mail resume with cover letter to 520 W 27th Street, Room 601, New York, NY 10001