Social Media Marketing Specialist

Company Overview:

Prollenium Medical Technologies Inc. is a fast-growing Canadian developer, manufacturer and international distributor of premium HA dermal filler. We are proud to address all of our client's needs through streamlined medical device innovation. Prollenium is able to ensure a continual flow of creation, unique ideas, and a steady pipeline of new and exciting products that provide safe and effective results. US FDA, Health Canada, and CE approvals, over 4 million syringes in the Revanesse product line have been sold to 70+ countries world-wide. Prollenium is the only manufacturer of Hyaluronic Acid dermal fillers in North America. Join our dedication to innovation.

Prollenium provides competitive compensation, benefits, and development opportunities.

Job Overview:

The Social Media Marketing Specialist will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand and business goals. This individual will create and publish engaging content across various social media platforms, build and manage our online community, and track and analyze social media performance metrics. The Social Media Marketing Specialist will work closely with the marketing team and other departments to ensure that our social media efforts are integrated into our overall marketing and communications plan.

Key Responsibilities:

Develop and implement a social media strategy that aligns with our brand and business goals.

Create and publish engaging content across various social media platforms (including Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube)

Manage and grow our online community by engaging with followers, responding to comments and messages, and moderating user-generated content.

Develop and execute social media campaigns to drive brand awareness, engagement, and sales.

Monitor social media performance metrics and use data to inform future content and campaign decisions.

Collaborate with the marketing team to ensure that social media efforts are integrated into our overall marketing and communications plan.

Stay up-to-date with social media trends, best practices, and new technologies and tools

Identify and collaborate with influencers and brand ambassadors to amplify our social media reach.

Work with our legal team to ensure that all social media content complies with relevant regulations and guidelines.

Minimum Qualifications:

Bachelor's degree in marketing, communications, or a related field

Proven experience as a social media manager or similar role

Excellent written and verbal communication skills

Knowledge of social media platforms and their respective best practices

Experience with social media analytics tools (e.g. Google Analytics, Sprout Social, Hootsuite)

Ability to think creatively and develop engaging content that aligns with our brand and business goals

Strong project management skills and ability to prioritize and manage multiple projects simultaneously

Familiarity with the cosmetic industry and/or medical device marketing is a plus

Understanding of FDA regulations and guidelines is a plus