Marketing Communication Manager

Position Summary

Responsible for marketing planning and execution of the local marketing strategy. He/she should carry out ATL & BTL marketing activities in order to support sales of Samsung products in accordance with agreed business plans.

Lead Digital Media campaigns ensuring that key principles are being implemented. Collaborate with marketing team and agencies to build a fit-for-digital ideation aligned with campaign's big idea. Manage the creative assets to deliver high quality work.

Role and Responsibilities

Samsung marketing activities planning, execution and monitoring with excellence in digital planning and buying

Support partner marketing activities execution and single point of contact for operator marketing department

Yearly/Quarterly/Monthly marketing activities review/summary and weekly monitoring and reporting of digital media performance

Identifying digital trends and campaign spend/performance optimization based on insights

Engage with key opinion leaders or influencers to meet brand's goals, including reporting and analytics

Competition activities analyses

Creative adaptation and development

Budget planning and monitoring

Skills and Qualifications

University degree in economics, preferably marketing

At least 5 years of relevant work experience

At least 3 years of experience in digital marketing including performance marketing, display marketing and digital activations and using analytical tools

Strong command of English and Croatian, both written and spoken

Proficiency in using MS Office (Word, Excel, PowerPoint)

Excellent organization, co-ordination, and time-management skills

Strong analytical and strategic thinker

Cross-cultural competence and good communication and collaboration skills necessary

Driven by continuous innovation

Experience in Advertising Media agency is a plus

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R90086