Hotel Director of Sales

Job Description

Hotel Director of Sales

Introduction

Welcome to Thind Management, a family-owned management company where we strive to provide exceptional service and unforgettable experiences to our guests at our properties. With a passion for hospitality and a commitment to teach, we at Thind Management strive to share our knowledge with team members to reach new heights. We live and breathe Thind’s motto “We’ll Take It from Here”. Our team of experienced leaders are dedicated to delivering the highest standards of training, providing tools, and ensuring professional growth of our team members.

Job Summary

We are seeking a highly motivated and experienced Director of Sales who is responsible for leading and managing the hotel’s sales team to achieve revenue targets and maximize occupancy. This role requires strong leadership skills, strategic thinking, and a deep understanding of the hospitality industry. The Director of Sales oversees the development and implementation of sales strategies, builds relationships with key clients, and collaborates with other departments to ensure excellent guest experiences and profitability.

Core Job Responsibilities & Duties

Develop and implement comprehensive sales strategies to achieve revenue goals and market penetration

Conduct market research and analysis to identify trends, competitor strategies, and opportunities for growth

Set sales targets and develop action plans to ensure they are met or exceeded

Regularly review and adjust sales strategies based on market conditions and performance

Build and maintain relationships with key clients, corporate accounts, travel agencies and third-party companies

Identify new business opportunities and develop strategies to expand the hotel’s client base

Conduct regular meetings and negotiations with clients to secure contracts and maintain high customer satisfaction

Collaborate with the marketing team to create promotional activities and campaigns to attract and retain customers

Monitor and analyze sales performance, revenue, and market demand to identify opportunities for revenue optimization

Implement pricing strategies and manage inventory to maximize revenue per available room (RevPAR)

Review and negotiate contracts with clients, ensuring favorable terms and conditions for the hotel

Collaborate with the revenue management team to optimize pricing, distribution channels, and yield management strategies

Recruit, train, and motivate the sales team, providing guidance and support to maximize their potential

Set clear sales objectives, establish performance metrics, and conduct regular performance evaluations

Foster a positive and collaborative work environment, encouraging teamwork and professional development

Provide ongoing coaching and mentoring to the sales team, promoting their skills and knowledge

Work closely with other departments, such as operations, marketing, and finance, to ensure seamless coordination and excellent guest experiences

Communicate regularly with the general manager and executive team to provide updates on sales performance, strategies, and initiatives

Represent the hotel at industry events, trade shows, and conferences to promote the property and establish industry contracts

Hold regular briefings and meetings with sales team to ensure progress – daily update meetings, weekly BEO meetings, etc.

Perform any other duties as assigned by Executive team & Ownership

Qualification Standards & Company Requirements

Bachelor’s degree in Business Administration, Marketing, Hospitality Management or MBA is preferred

At least 5-years of experience in the hospitality industry

At least 3-years of experience in hotel sales with a proven track of success in a similar sales leadership role in hospitality industry and knowledge of hotel sales

Strong knowledge of hotel operations, revenue management, and market dynamics

Excellent leadership and team management skills, with the ability to inspire and motivate a sales team

Strong communication and negotiation skills, with the ability to build and maintain relationships with key clients

Analytical mindset and the ability to interpret data and make strategic decisions

Ability to manage and lead a team

Present strong understanding of P&L statements and the ability to reach with impactful strategies

Strong organizational and time management skills

Ability to work independently and as a team in a fast-paced environment

Proficient in Microsoft Office and hotel management software(s), and customer relationship management (CRM) software

Must have a flexible work schedule

*Please note that specific job requirements and responsibilities may vary depending on the company’s policies, size, and other factors*

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