Pharmaceutical Brand Manager

Job Title: Pharmaceutical Brand Manager

Location: Parktown, Johannesburg

Salary Package: R 80 000.00 CTC.

Duties and Responsibilities:

Champion opportunities to consistently improve the “Brand” experience

Drive customer retention, and switch from competitor brands

Map the customer journey and identify opportunities to proactively intervene on the client’s behalf

Guide team in effective resolution of customer and brand-related issues/queries and handle any escalations

Develop listening points in the customer journey, define, and segment the customer base

Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement

Test new strategies for driving customer values

Develop and implement customer experience strategies

Reviewing and pulling insights from analytics and data

Segmenting customers and audiences into meaningful groups

Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems

Team alignment and collaboration to deliver on customer experience objectives

Brand blueprint / DNA ownership, and maintenance

Effective execution of customer experience strategy:

Define objectives

Develop hypotheses

Establish a method of execution

Implement

Monitor and iterate based on customer experience and response

New representative brand onboarding

Requirements:

3-year degree (Medical or Medically related degree / BSc)

3-5 years experience in managing RX/OTX brands

Rx = Prescription Brands (Schedule 3 and up)

OTX = Over the Counter (OTC) brands

Marketing experience of these OTC brands in the Rx space to healthcare professionals

Project management

Agency management

Performance monitoring, outlier diagnosis, and management

Customer engagement and feedback to market insights

Key Opinion Leader (KOL) management

Excellent communication skills

Strong problem-solving skills

Customer experience (CX) strategies

Clinical analytical skills

Digital and social media marketing insights required

Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics

Organization

Ability to build and maintain relationships with external stakeholders and internal cross-functional team members

Ability to adapt to a fast-paced, changing growth environment, and to work independently

Good leadership skills

Collaboration skills

May be required to work overtime when requested

Regular travel required