Product Marketing Manager

Job Description

We are looking to hire a talented Product Marketing Manager!

Product marketing operates at the center of product, marketing, sales, implementations, and client experience. In the role of Product Marketing Manager, you will be responsible for driving a range of functions that are critical to the product lifecycle as well as achieving the business goals for current products and planning for upcoming products. You will collaborate with product management, marketing, sales, sales engineering, client experience, implementations, and strategic partners to develop and execute go-to-market plans. This includes conducting market and competitive research, development of product launch plans, creating product positioning, messaging, and sales enablement materials.

What You’ll Be Doing:

Market intelligence—be the expert, manage and maintain buyer/user/persona market intelligence.

Understand the competitive landscape—be an expert, manage and maintain competitive intelligence.

Collaborate with product management and corporate marketing to develop product value propositions, product positioning and messaging that resonate with our target buyer personas.

Develop go-to-market plans. Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

In collaboration with corporate marketing, develop marketing plans including key activities to support the retention of existing customers and the acquisition of new customers.

Working with the corporate marketing team to create product marketing materials, sales enablement materials and resources that highlight product features and benefits ensuring consistency in messaging across all communication channels.

Maintain consistent internal communication with stakeholders regarding product marketing initiatives and plans. Measure and report on the business impact and KPIs of such projects, with an eye on product/capability adoption and growth.

The Ideal Candidate:

Education:

Bachelor's degree

Experience:

At least 5 years of Product Marketing or Marketing experience

Experience with SaaS B2B companies

Deep and demonstratable understanding of the product analytics, experience analytics, and product platform categories

Specialized Skills:

Financial industry Software as Service (SaaS), Lending, Banking, Automotive Finance, Payments, Core Banking Systems, and/or related financial industry technology experience.

Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player.

Perks and Benefits

Flexible Working Environment

Paid Time Off

401k (8% match)

College Tuition Benefits/ Tuition Reimbursement

Good Benefits options

Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.

The starting salary range for this full-time position in Irvine, CA is $111800 - $139800 per year. This base pay will take into consideration internal equity, candidate’s geographic region, job-related knowledge and experience among other factors. Origence maintains a highly competitive compensation program. Under company guidelines, this position is eligible for an annual bonus to provide an incentive to achieve targeted goals. Bonuses are awarded at company’s discretion on an individual basis.

Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.