Senior eCommerce Merchandiser

Job Description

Senior Specialist, eCommerce Merchandising

Who are we and what do we do?

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps:

Our promise– Experiences that WOW.

Our products–Remarkably fresh.

Our places– Interactive and creative.

Our People– Create special memories.

Our purpose–To celebrate what’s good in life.

Purpose:

As a Senior Specialist, eCommerce Merchandising you’ll work cross-functionally to implement eCommerce best practices including merchandising, promotional strategies, SEO tactics, digital content management, conversation rate optimization and more.

This position is a centralized touchpoint that connects digital initiatives between eCommerce to Marketing, Innovation, Technology, and Analytics.

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.

What that looks like day to day

Execute online merchandising efforts such as product categorization, search strategies and product content

Manage all products for both web and our POS, adding new products and merchandising according to seasonality and marketing messages

Manage and launch digital content such as Homepage and category page assets

Work collaboratively with the creative services and technology teams to get the appropriate marketing messages, products, categories, and landing pages uploaded to the site, adjusting quickly for promotions

Maintain correct product assortment and adjust daily/weekly according to business needs

Monitor and conduct site audits and analysis for accuracy

Work closely with agency partners on SEO/discoverability strategies and tactics

Analyze data daily to optimize the customer experience and make suggestions/take action to improve KPIs such as conversion rate, average order value, and customer frequency

Be a category expert and "go to" person by their cross-functional partners