Social Media Manager & Content Strategist

Job Title: Social Media Manager & Content Strategist

Company: Abacus Brands Inc.

Website: Abacus Brands Inc. Backdrop.com .

Location: On-Site (Yaletown)

About Abacus Brands:

Abacus Brands, a leading children's toy manufacturer renowned for our educational products, is dedicated to fostering creativity and promoting hands-on learning in children. Our innovative products have garnered global recognition, including the prestigious Toy of the Year Award for Best STEM Educational Toy in 2022, and are available in major retailers such as Costco, Indigo, Walmart, and Amazon. We're proud of our collaborations with esteemed licenses like Bill Nye, MasterChef Junior, Smithsonian, Penn & Teller, DK books, and more, as we continue to revolutionize learning by making it fun and engaging.

About Backdrop:

At Backdrop, we're more than just a company; we're a team dedicated to making every moment memorable. From trade shows to red carpet events, weddings, and more - our portable event backdrops and displays have set the stage for thousands of happy customers across the US and Canada. Founded on the principles of quality, innovation, and unparalleled customer service, we've grown into a leader in our field, with our brands Tradeshowbooth.com, DisplayOverstock.com, GalaxyDisplays.com and Backdrop.com leading the charge.

We know that happy employees make a business grow, which is why our core values include great workplace culture, competitive salaries and benefits, and work/life balance.

If you can see yourself working at a fast-growing company in a small team environment with room to grow, this could be the right fit for you!

Job Description:

We're on the hunt for a Social Media Assassin—someone who masters the art of digital precision. This role isn't for the faint of heart; it demands a strategist who knows the exact moment to strike. You'll need to have an intuitive grasp of not just when to post, but what to post—considering everything from the critical first three seconds to the thumbnail that will catch the user's eye. You'll work in close quarters with our content creation team, guiding them through a meticulously planned strategy. Your mission? To ensure that nothing we do is left to chance. You'll dictate the rhythm, directing the team to create, cut, shoot, and repurpose content that fits perfectly across various platforms. Understanding the unique battlefield of each social platform is your forte, enabling our team to tailor content that hits the target every time. If you're ready to take on this challenge, prove that precision and strategy are part of your arsenal.

Key Responsibilities:

Collaborate closely with our in-house designers, content creators, and creative team to develop and implement a cohesive social media strategy.

Coordinate with the creative team to ensure a consistent and compelling visual and textual narrative across all social media platforms.

Oversee the creation and scheduling of engaging, original content that reflects our brand’s voice and message.

Regularly liaise with designers and content creators to brainstorm innovative ideas and stay ahead of social media trends.

Manage and monitor social media channels, engaging with followers and responding to queries in a timely manner.

Analyze and report on the performance of social media campaigns, adjusting strategies as needed to optimize reach and engagement.

Work closely with marketing and sales teams to integrate social media strategies with broader marketing campaigns.

Ensure brand consistency in messages by working with various company department members, including advertising, product development, and brand management.

Stay updated with social media trends and tools for effective execution of strategies.

Qualifications:

Marketing, Communications, or a related field experience

Graduate or bachelor program a plus

Proven experience in social media management, content creation, and digital marketing.

Strong understanding of social media platforms and analytics tools.

Excellent communication and collaborative skills.

Ability to think creatively and innovatively.

Exceptional organizational and time-management skills.

Familiarity with graphic design principles is a plus.

Benefits & Perks:

We truly feel that happy employees make the best employees! That is why we offer competitive wages and room for advancement as we grow.

Competitive pay and opportunity for advancement within the company

Extended health benefits including dental and vision, acupuncture, massage therapy, etc

Exciting startup environment

Annual raises

Paid vacation and sick days

Great downtown location in Yaletown

Ability to contribute, collaborate and be part of a growing company

A professional, yet fun culture where you are valued

To Apply:

Please submit your resume, along with a brief cover letter as to why you think this position is right for you.

Job Types: Full-time, Permanent

Salary: $72,000 - $98,000 per year