Lead Marketing (B2C) Contracted Retail Europe East

Location: Warsaw, Poland

Work model: Hybrid

The Marketing Lead (B2C) Contracted Retail Europe East is fully responsible for the franchisee satisfaction/retention and sell-out share. This position has direct impact on sell-in, sell out, SOB and loyalty in all countries in the EE Cluster, a challenging environment:

different businesses and cultural conditions

12 countries, 12 languages, 12 different cultural conditions that influence business development including sensitive cooperation among Adria countries

3 non-EU countries (Serbia, Bosnia, Macedonia) and 3 non-Schengen countries (Bulgaria, Romania)

Almost 600 POS within 3 different brands: Premio, Vulco and Goodyear Certified DDP stores

Role of the function:

Design and deliver sell-out campaigns for both Consumer and Commercial PBU

Work with category management on deployment of tire and auto service campaigns

Approve the execution of dealer coop advertising activities. Ensure brand consistency

Align offline traditional media with European media head

PR and press support for franchisees in their local communities (store openings, local events, jubilees)

Manage end user events such a tuning shows, fleet events

Manage mystery shopping research

Recommend improvements for the consumer treatment process

ROI of sell-out campaigns and recommendation for improvements

Consumer database administration

Expectations:

Customer focused, ability to drive franchisee satisfaction

Excellent communication and presentation capabilities

Good negotiation skills

Stakeholder management

Brand marketing and campaign planning capabilities

Good understanding of consumer behavior

Project management skills: ability to manage multiple campaigns in parallel

Retail and/or consumer marketing experience: at least 5 years experience

Attention to detail

Pragmatic, ability to work with practically educated franchisees

If You Join Us, You Will Enjoy:

Flexible hybrid working model

Free private medical services

Referral bonuses for new hires recommended by you

Discount price to purchase Goodyear tires

Recognition awards

Employee Assistance Program

Diverse and inclusive international working environment

A comprehensive on-boarding program, which will allow you to smoothly transition into the new work environment, acclimate to the company culture and build close relationships with work colleagues

Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to is an equal employment opportunity employer.