Social Media Specialist

Job Description

Benefits/Perks

Flexible Scheduling

Overtime available if requested

Partial Remote work available after 90 days

Career Growth Opportunities

Bonus & Commission Pay

Job Summary Social Media Specialist

The social media specialist is in charge of representing each client across social channels as the voice of the brand. They are responsible for researching brand-relevant topics and social media trends, curating visual content, developing engaging copy, scheduling content across social media channels, as well as social response management and engagement.

Success in this role will be measured by an upward trend in each clients brand awareness, social analytics, and lead/sale conversions. The social media manager provides each client with the guidance needed to enhance their online presence.

Responsibilities

Analyze client's onboarding documents and information

Create content planning calendar for quarterly and annual opportunities

Conduct research on popular and emerging trends

Oversee tasks for junior social media assistants (if applicable)

Discover audience preferences

Create written, video, and image content for a variety of social media platforms designed to create buzz and pique interest

Schedule social media content across all platforms

Maintain up-to-date knowledge of all social media platforms and updates

Respond to customer comments, questions, and concerns submitted via social media in a timely manner

Occasionally weekend availability

Qualifications

2+ years of experience in relevant roles in social media and branding

Familiarity with all major social media platforms

Professional in client and internal interactions

Organized and ability to self-manage and prioritize

Excellent written communication skills with the ability to create high volumes of engaging content

Understanding of best practices in online marketing and social media marketing