Digital Marketing Specialist

Are you innovative and passionate about current trends and creating digital marketing campaigns The Bulls Media is looking to hire a digital marketing specialist to manage the marketing projects in effectively promoting its message across all digital channels. On a daily basis, they will manage clientâs website and marketing campaigns on social media, including Facebook, Twitter, and Instagram, and LinkedIn, targeting key customers and generating valuable results.Â

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Responsibilities

Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain the online presence including website and social media

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

Proven working experience in digital marketing

Hands on experience in creating social media content

Demonstrable experience executing SEO/SEM projects, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in creating and optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools

Working knowledge of ad serving toolsÂ

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of Wordpress, Elementor and Shopify websites

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Full time