Product Marketing Manager - Credit Card

Job Purpose:

To drive product uptake by customers through focused Marketing intervention

To drive optimum visibility of products at customer touchpoints

To ensure product awareness among internal and external audiences

Responsibilities:

Develop and own the product marketing roadmap for Credit Card

Develop researched product value propositions for quick acceptance of Credit Card in the market

Sharpen Credit Card marketing initiatives by consumer research and feedback from frontline staff

Maintain market and competitor insights across the industry

Work closely with business teams to define and develop detailed product marketing material

Plan and execute GTM initiatives in conjunction with the product and sales teams

Work with the traditional media team and digital marketing team to develop campaigns for product advertising.

Requirements:

Thorough experience in handling products in the BFSI sector, preferably Credit Card.

Experience in collaborating with various business verticals to drive product uptake through various channels

Experience in translating research findings into actionable product propositions

At least a basic understanding of traditional and new media from a product marketing standpoint

Ability to understand research output to translate into product concept and communication

Deep understanding of the construct of financial products.