Web Content Manager

Understanding client ‘s guidelines and standards for websites

Add/remove/change components and site pages to existing tabs/sub tabs

Maintenance of related links in the HTML authoring site according to the new content being posted and completion of various tasks

Basic image assets editing

AEM Publishers must also manage workflows to ensure that content is routed to the appropriate stakeholders for review and approval.

Responsible for ensuring that content meets quality standards before it is published. This may involve reviewing content for accuracy, consistency, and completeness.

Responsible for maintaining content governance policies, including version control and content archiving. They must ensure that content is properly managed throughout its lifecycle, from creation to retirement.

Publishers may be responsible for providing technical support to content authors and editors, including troubleshooting issues with the CMS platform, providing training on CMS features, and resolving content-related issues.

Good understanding on Content Management System (CMS platforms – Dot CMS, WordPress, Drupal), its components, advantages

Understanding of Website structures, web layouts, template design, etc.

Research and select keywords aligning with website content and audience.

Collaborate with SEO specialists to create SEO-friendly content.

Optimize on-page elements for search engine visibility and drive organic traffic.

Manage website content organization for improved user experience.

Develop strategies for acquiring high-quality inbound links.

Coordinate with web developers to address technical SEO issues.

Track SEO metrics and provide regular reports for improvement.

Promote content via social media, email, and other channels.

Work with UX designers to enhance user experience and indirectly influence SEO.